Attracting Tenants to Your Tenant Mix

Every property is unique and special.  Each property has got a mixture of negative and positive issues emanating from the design and layout.  To set up a productive tenant mix you have to do the best with what the property offers design wise.

A successful property requires successful tenants, and not just tenants that pay rent.  This is where tenant mix is critical.  To do this you need to know:

  • Rents
  • Lease terms
  • Fitout construction rules and costs
  • Incentive alternatives
  • Option structures
  • Rent review alternatives
  • Tenant preferences

Tenants are selective in what they lease.  They want the best, and in this market you have to provide it if you are a property manager or a landlord.  Your property has to be the best available offering in the property market at the moment. 

Consider this question.  What are the top 4 reasons why someone should occupy your property as a tenant?  If you do not have a solid set of answers then you have a problem.  Your property should provide something that the other properties do not have or find it difficult to offer.  Your property has to be the best available.  You should be a property magnet to attract the tenants.

So where do you start when attracting tenants to your tenant mix?  The features of the property and the design of the property will be the base from which you consider where the tenants are going to be placed.  Look at the design and consider where the customers will come from inn and around the property.  What will be the ‘ant track’ by which the customers walk and pass through the property?  Any corners or turning points in the ‘ant track’ are likely to be high traffic areas and if handled correctly will be the source of higher rent.  At these corners you want smaller tenants with a vibrant retail offering.

The successful retail property is totally about the tenants and not much else.  Without the tenants then the property will likely fail.

Look around.  Details of physical features of properties should be noted so that you can build on opportunities and positive aspects of the property with potential new tenants.  

All the information gained should be included on an appropriate and organised listing form and recorded as both hard copy and as part of a computerised listing package.  Ultimately you will be producing a leasing brochure and information package to present your exceptional property to potential tenants in its best aspect. 

All investors and owners of commercial property have differing investment and ownership needs. This then leads to the core decisions that they will make when you locate a tenant or adjust the tenancy mix.  It could be that the client has a preference to hold the property for a short period of time and then undertake a redevelopment or expansion of the property.  This will have significant impact on how you would construct the tenancy mix and lease profile for the property.

To handle these facts you interview the client and discuss the investor’s property requirements before proceeding with any part of the professional leasing and tenancy services that comes with commercial real estate. You need to match your leasing and tenancy services to their property holding needs.

Your skill is in assessing the potential leasing and tenant balance of the property and then shaping the leases to support the rental income needs is essential.

You can get more detail on this at our website here http://www.commercial-realestate-training.com/

Property Inspection Tips for Retail Property Managers

When you look around a retail property it pays to do so with an eye of a customer.  If you manage or lease a retail property it is the customer that will impact everything in the end result.  Without customers the tenants cannot trade and therefore the rent cannot be paid.

So in walking around a retail property you can do look at specific things such as:

  1. Can you get access to the property without difficulty both on foot and in a motor vehicle?
  2. When customers enter the property is the car park easy to understand and use?
  3. Look at signage at logical entrance points.  Are they of high standard and of similar design?  Signs for tenants should also have some controls both in size and placement.  Nothing looks worse than a property where signage has been poorly controlled.
  4. Does the property feature some pylon signage at the entrance way that presents well and gives the property an identity?
  5. Is the mall or common area for the property uncluttered and clear so that all tenants can display their location and offering?  Look at the sightlines in all directions from the front of all shops.
  6. If public transport accesses your property, does it do so in a way that deposits people safely at the main entrance?  When they leave the public transport zone can they enter the common area mall and find what they want quickly?  You will need a series of Directory Boards at key entrance points for this purpose.
  7. Check out the common areas and the services and amenities that the public would use in the property.  Do they give the best impression and are they functional to standards that will impress the shopper?  Are the common areas ‘user friendly’ and attractive?
  8. Lighting and illumination will complement the common area and customer useage.

A great shopping centre is a balance of tenant mix, surrounding the functional common areas in a way that encourages sales.  A customer will only spend money when they ‘feel good’ about the property.  You should be the manager of ‘first impressions’.  Make sure the tenants support the process.