Make Your Real Estate Signboard Trigger Enquiry

Even in today’s economy and slower property market, the traditional signboard placed on property for sale or lease remains the most effective and powerful selling tool you can use in real estate. It attracts more enquiry than anything else including the internet. The signboard is the silent seller and connection point for major enquiry back to the agency and the salesperson.

Every property for sale or lease should have a signboard placed in a prominent position if the circumstances with the seller allow the property to be publically promoted.

For this very reason the signboard has to satisfy a number of key criteria for the agency to be really powerful and effective. Try these to name a few:

  1. Branding colours and layout should be consistent with your agency identity.
  2. Size and placement of the sign should be significant (within legal limits) to be seen from passing traffic
  3. Illumination of the signboard may be a good option if circumstances permit
  4. Put a listing reference on the board that helps the person get more detail from the internet
  5. Email and mobile phone numbers should be prominent on the board.
  6. Photo image of the property on the signboard is sometimes useful
  7. Higher quality signs (steel) are more expensive to create than corflute signs, but they do last longer and are less inclined to be damaged or vandalised

When a signboard is placed on a commercial property it should be supported by an immediate delivery of a flyer to surrounding businesses and property owners in close proximity. It is remarkable how much enquiry can be gained through this simple ‘double barrel’ marketing process.

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How to Win Your Sales Presentation and Make It Really Great

How can you close more property presentations and sales pitches? The pitches that we do as real estate agents in the one transaction are numerous. Think about these to name a few:

  • Pitch to get a meeting with the property owner
  • Pitch to get a listing opportunity
  • Negotiate on the listing creation
  • Sell the advertising package
  • Attract the right enquiry
  • Present the property to the buyer
  • Negotiate and close on the buyers offer
  • Negotiate with the seller regards the offer from the buyer

One of the real secrets in pitching your services or offering is to help put the client or other party in some degree of perceived control. In simple terms you give the client some options to consider around the key decision. When the client has options, they do not feel like they are being closed. The key decision becomes simpler and easier. I call this the ‘Option factor’.

The nature of the human mind and psyche is that it does not want to be forced or manipulated. You can use this ‘Option factor’ as a tool of negotiation in commercial real estate sales and leasing.

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