Market Your Commercial Real Estate Exclusive Listings

All too often today we see commercial salespeople strive hard against the competition agents to win a listing and more importantly an exclusive listing, only to then loose the listing later due to the agents average performance and service of the client during the promotional campaign. They ‘drop the ball’. I am sure you have seen it.

If you win a property listing today, you have to work the listing opportunity to the fullest; no excuses. Take the new property to the market with system, target marketing and directed effort. That is why the client selected you in the first place; they believed your pitch, and your skill. They expect constant feedback and real effort as you help them.

Minor celebrations may be in order when you win a listing, but that is where the real effort starts. Highly professional agents know that and will service the clients and market the property to the highest level. Don’t let your exclusive listings mix with your open listings. Exclusive listings should receive 500% more effort than open listings.

In this property market it can take reasonable time to sell or lease anything. In fact nothing will sell or lease easily if the effort is not applied; luck in marketing campaigns just does not happen today. Exclusive listings are dedicated and controlled opportunities for you to convert as a sale or lease. The client has committed to you for a good period of time and expects you to ‘pull off’ the deal. When you service the exclusive listings and use all your skill to market, inspect, and negotiate for the client, results happen

So why did I write this? I see the problem so often, and it is just not good enough. Survival and success in this market as a commercial real estate agent will occur when and only when you do a great job for your clients; that’s the rule.

If you want some more ideas to help your progress in commercial real estate agency, visit our website at

What to Do When You Can’t Make Deals Work

Every so often, and in any year you will find that things get a bit tough or slow in commercial real estate. That usually sends most salespeople into a negative slide and all of a sudden they are considering a new career on a base salary.

You know the drift:

  • Buyers are seemingly not around
  • You can’t get new listings
  • The boss is on your back
  • Listings are not moving
  • Sellers are selecting other agents to help them
  • Tenants are not making enquiries
  • Finance is not available, and the list goes on

The reality is that this happens often, but to a lesser extent to those salespeople and real estate agents that really build a good database and work it each and every day. The good thing is that right now is the beginning of the calendar year; we have 11 months of opportunity ahead of us and not a day should be wasted.

The salespeople that drive their own market by daily prospecting and cold calling will make it through in any downturn of the industry; no matter what happens. There are always ways to find new business and make things happen; you just need to know more people and cover the market comprehensively.

If things are tougher for you at the moment then examine what you are doing and what you are thinking. The old saying that ‘The answer lies within’ is very true. Examine yourself and your actions; you will usually find the problem and see the solution. You have the keys to make this a great year. Start taking action to a plan and keep it moving ahead.

As I write this, I am sitting in an airport and about to travel to help some commercial agents in Townsville (Australia) with their sales and leasing processes. It’s a 2 hour flight and I know that I will have plenty of time to think; not enough thinking and planning is done these days. I take every opportunity I can to plan what I do and how I do it. When was the last time that you did that? It’s a good question.

So my message to you is this; now is a good time to start the year and make things personally better for you. Yes, this year can be great in commercial real estate and things can change significantly from what you did last year. It is in markets like this that property owners and business leaders need good and experienced real estate agents to help them solve problems. Offer a good ‘solution service’ and the market will find you.

If you like to get more ideas and tips on commercial real estate agency, leasing and sales, keep in touch with me here or at my main website at I like to have friends in the industry all over the globe. Send me an email and tell me what is happening in your country or market.

Finding Commercial Property Ownership Detail

When you work in commercial real estate agency, you have to find listings. The listings for lease or sale come from one source and that is the property ownership.

In that case we have to contact and network the right people so we can convert new business. In most cases they are:

  • Property investors
  • Owner occupiers
  • Business owners
  • Tenants
  • Solicitors
  • Accountants
  • Developers

Each of these will have a relationship to property that you can tap into.

So often I get questioned on if there is an ‘easier way’ to find property owners and property investors; the answer is simply that there is no ‘easy way’, and if there was it would have been found years ago.

The reality is that commercial real estate agents networking and contacting the right people takes time and a lot of systemised effort. There is only one way to proceed here and that is by using a good database that you can carry with you and update all records and any progress that you make. When you make the database your personal business focus, you will find more opportunity as you will be driving more enquiry your way. The rewards are many.

As we all know, many commercial and retail property owners will own the property via a property trust or company structure. Identifying just who is the right person to contact is where all the effort and hard work ‘kicks in’ for you. Some of the searching process involves title searches, company searches, referrals, talking to neighbours, and researching the council records. When you get used to the prospecting process you will know what works for you and how to go about things as effectively as possible. I am a great fan of ‘talking to business people’ as they will give you so many leads when you ask the right questions; they know the street and the adjacent businesses better that you do, and this knowledge can be tapped for opportunity.

The important message in seeking and finding property owners is that you must have a system that keeps you on track. Most agents are very random when it comes to this; if you can keep moving onwards and driving yourself in this prospecting process you will have better success than your competitors. When you work hard the industry rewards you in good listings and commissions.

You can get more tips from our website at

Vendor Paid Advertising is a Must in Commercial Property

In this commercial property market, vendor paid advertising is absolutely essential. If the vendor will not commit to a vendor paid marketing campaign, then they are not truly interested in the sale or the lease (as the case may be). There are far too many properties on the market at the moment for any property marketing campaign to be generalised or cheapened. Any agent that offers to pay for the marketing of a commercial property is really buying the listing and is unlikely to fully commit to the intense marketing that the property deserves.

How Do You Sell Marketing Campaigns?

The best way to convince the property owner to move towards vendor paid advertising is to give them some alternatives such as three levels of marketing and promotion. A simple strategy of the marketing being split into gold silver and bronze packages will give the seller that choice.

To market a property today the promotional campaign needs to be quite comprehensive and directed at the right target market. Most marketing campaigns should be split into the following categories:

  • A signboard on the property is absolutely essential to support the local area enquiry.
  • Standard direct letters and flyers into the adjacent and nearby business community.
  • Phone calls to the qualified people within your database
  • Advertising in the newspaper media on the days that are devoted to commercial and retail real estate
  • Internet Marketing on your website together with the generic industry based websites
  • E-mail marketing including electronic newsletters with suitable download links and pdf files
  • Direct mail to the Property Investors and business leaders that you have dealt with before

All of these strategies take time to develop and initiate. They can only occur on an exclusive listing basis. Any property owner that chooses to open list their property will be doing themselves an injustice given that most agents in an open list scenario do not service the listing effectively or intensely.

Be prepared to ask for the exclusive agency and support it with a strategy of vendor paid target marketing. In that way the property owner will achieve the market penetration that they require.

Even though this property market is challenging and somewhat difficult, the property enquiry is still available with most listings. You simply need to market the property effectively and make the necessary personal contact.

You can get more tips for commercial real estate agents at our website

Commercial Agents – Get More Commercial Sales Enquiries

Today the commercial property market has become a buyers’ market in most locations. The property buyers can call the tune when it comes to the price and the final deal; yes the sellers do not have to sell their property at a lower offer, but the reality of the situation is that there are limited buyers and offers available for the given property listing. Any offer that comes forward may be the only offer. Sellers should face the facts when it comes to selling property today, and the agents need to help put the deal together in these slower market conditions; that’s what they appointed us for anyway!    

So as real estate agents we need to specialise our skills in listing, negotiating, and closing. We have to work with less to create more. The skills of the individual are now more important than ever before; but that is what happens in a slower property market anyway, don’t you agree?

Every phase of the commercial property sales process is now centred on the success of the negotiation in various stages:

  • Prospecting is a negotiation to get a meeting
  • Negotiating the listing appointment is a sales pitch
  • Getting a vendor paid marketing package is essential
  • Inspecting the property with sellers to price the property
  • Inspecting the property with buyers to get an offer for the property
  • Closing the deal between the parties that are poles apart in price or terms

This year will be something like last year when it comes to winning business and closing the deals. You will have to work hard and with focus. The listings and enquiries can be found but you have to dig to get to them. Luck in the process may come your way, but it is the hard effort that everyone in sales should commit to.

If you want more sales enquiries then you will have to create the churn to produce them. That means talking to more people. Everyone knows someone and business people know lots of other business leaders. Ask the right questions and the relationships will open up to opportunity.

Get some more good tips for commercial real estate agents at our website

Systems are the Key to Better Commercial Property Sales this Year

This is going to be another busy and challenging year in commercial real estate sales and leasing. How you focus and act as a real estate agent will be the key to getting results.

I lot of agents and salespeople start the year saying that they will improve many things this year and yet do nothing different. In a few weeks from now they are back to their old patterns of action and reaction.

The key fact that needs real understanding here is that nothing changes unless we change our efforts and systems. Better daily systems are the keys to obtaining a new set of habits in commercial real estate agency. Here are some systems that I think most people can improve on:

  • Prospecting has to be the most avoided skill in the industry. Make a decision to prospect more effectively each and every day from now on. Speak to more people and keep the process going.
  • The listing presentation and pitch that you make is now more important than ever before. Most listings are competitively pitched for by a number of agents. Your pitch and sales presentation process has to be better than the competitors. This will take effort and practice.
  • Your database is the key to more opportunity. Grow your database off the back of effective prospecting. Talk to more tenants, landlords, property investors, and business leaders. You will find the opportunity waiting to be tapped.
  • Get more signboards on your listed properties. Perception is everything in local area marketing of commercial property. Put your name on all signboards. Be seen and known as the local agent of skill.
  • Practice your negotiation skills so they are developed and advanced. You will need these skills to handle difficult listings, contracts, and leasing.

There are other things that you can do, but let’s keep things simple. These are the ‘big rocks’ to handle when it comes to improving your commercial real estate business.

If you need some more ideas to help your commercial real estate career or agency business, visit our website at

Keeping Focused on Winning Business

The year has already begun and commercial real estate agents are coming back to work. Property investors and business owners are back at their offices thinking about how to fix their property challenges for the year. So what does the year offer?

This year will probably be something like last year and that means that the efforts that you apply now to your prospecting and listing are critical to the results that you want for the rest of the year. There are always people around that need help with property matters. It simply comes down to the efforts that you apply to the prospecting and connecting process.

Commercial real estate is centred on the business community. When you are in touch with the business needs of the tenants and companies in your location or precinct, it is highly likely that opportunities will always be presenting themselves. It is a matter of what you see and how you act. The agent with the best database will likely be the agent with the best commissions and deals.

Today the greatest opportunities are obtained from continual contact with the following groups of people:

  1. The owners of property throughout your region. It is best to contact them through individual property research and direct contact. In some circumstances it may take two or three approaches before they will meet with you. Persistence is the key as it will take time to reach some of these people.
  2. All businesses in your location remain an opportunity for property sale, purchase or tenancy relocation. It all comes down to the churn created by successful businesses and those that need to relocate to adjust their occupancy costs. Fortunately business leaders like to talk to property people simply to understand what the market is doing and what they can do to build on what they have. An ongoing contact process can be very fruitful.
  3. Solicitors and accountants always have clients that are seeking some form of assistance with their property needs. Establishing contact and trust with the local solicitors and accountants will have long-term benefits. It is likely that they will establish long-term relationships with you providing they believe you have the knowledge and the expertise to resolve complex property matters. They have to protect their client and solve their client’s property problem.

For those of us that have been in the commercial real estate business for many years, we know a property market like this can be very rewarding providing you put in the effort and systemise everything you do. Every part of your business process should be refined and practiced so that you are the best person in the market at what you do, sell, lease, and manage. Fortunately many of your competitors will be rather ordinary and not undertake the necessary self-improvement processes. Choose to be the best and then take action.

So you have come back from your holiday or break, and now is the time to assess the actions you are taking and the focus that you require. The new business is out there so start the listing and prospecting process. Talk to more people; that will always be the secret to building your commercial real estate business. Build your database from personal effort not luck. This can be a great year for you.

You can get more ideas for commercial property agents at our website