Business Card Design for Commercial Property Agents

I like to think that the traditional business card is perhaps the most effective and cost efficient method of marketing ourselves today.  Many commercial sales and leasing agents would not give out more than 10 business cards a week (if that).  If that is the case, I like to challenge them to give out 10 business cards a day!

Always carry your business card with you.  Give it out at every opportunity to all the new people that you meet.  A business card is cheap but very professional if you handle the process well.

Here are some rules to the business card process and design:

  • Get a solid textured card.  A business card on thin paper stock sends all the wrong messages.  ‘Cheap and nasty’ are the first impressions of a flimsy business card.
  • Your card should be on the ‘larger’ size of average.  Small business cards are used by Doctors and Dentists.  You are a professional salesperson so make sure the business card you use is impressive.
  • Quality is the impression that your card must give.  You can get some shine finishes on cards that make the card look great.
  • Choose your colours well so that the card stands out from others.
  • Use an image or logo to personalise the card.
  • Photos of the salesperson are not the norm in commercial real estate on business cards.  You can use photos in residential real estate, but its a bit ‘tacky’ in commercial (in my opinion, sorry!)
  • Use the front of the card to detail your name, address, email, website, office phone, mobile phone, fax, and title.
  • Use the back of the card to detail your specialities of service and skill.

When you get the business card just right, it is as good as a brochure, and is more inclined to be kept by the client or prospect.

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Commercial Real Estate Agents – Signboard Count Strategies

When it comes to working as a commercial real estate agent, you really do have to know what is going on regards signs placed on properties for sale or lease in your local area.  By signs I mean those of your competition and those on the properties for sale or lease at the moment.  There are some factors to track in that process, such as:

  • Asking prices
  • Asking rents
  • Properties that have been sold or leased and the details of the deals done
  • Time on market
  • Numbers of properties listed in your area on an agent by agent basis
  • Proximity to other property nearby
  • Supply and demand for space
  • New developments currently known to be coming on the market in the next 2 years

When you monitor these things, you understand what is going on and that will help your ability to negotiate with sellers, buyers and tenants in any negotiations.  Market prices and rental evidence is hard to refute when you have all the right information at your fingertips.

Everyone today will think that they have a great property worth a lot of money or rent until you can show them what is going on out there.  Third party evidence is the key to listing, selling, and renting at the right prices.

It’s in slower markets like this that market evidence will change frequently.  Market evidence is the final deal results and only that; the asking prices and rents have only a remote relationship to the final deal.  Many commercial agents and property valuers will share market information with you on a reciprocal basis; in only that way will you know what is going on in the property market today.

In the listing of any property be prepared to talk about the known results of the listings in the general area.  Carry a chart or map with you for that very process.

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Leasing Property To Franchise Tenants Today

It is a common occurrence for commercial or retail leasing agents to be approached by franchise operators and groups looking for new premises from which to operate their next new business.  Franchise groups are a good source of new leasing business and over many sites.  On that basis you can build a great leasing market share from these people.

In saying that, there are some common challenges that franchises present you as the real estate agent acting on behalf of a landlord.

Here are some of those challenges:

  1. The term of lease that they require will have to match the term of their franchise agreement.  Given that most franchise agreements go for a period of 10 years, a lease of that length may not suit the landlord of the property.
  2. At the expiry of the lease term, the franchise agreement will also expire and on that basis the tenant may totally leave the site.  The issuing of a new franchise agreement is at the discretion of the franchise group.
  3. Their business model will require unique factors of operation or business branding.  They must be able to supply their customers with the expected business experience and outcomes.
  4. The lease for the premises will likely be the standard lease for the franchise group.  These leases are written from a tenant perspective and may not suit your landlord.  In such cases it is wise to get your landlord to send the lease to his solicitor for review and negotiation.
  5. The franchise group may demand exclusivity for the product or service that they provide.  In a complex property such as a retail shopping centre, this can be an issue.

Taken in balance the opportunities that come with this type of tenant are many but they take some understanding.  They like to deal with leasing experts; is this you?

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