Commercial Realtors – Use Quality Photographs on Commercial Property Marketing

Commercial and Industrial property marketing
Use quality photographs and different angles to attract the enquiry to your property advertisements.

When it comes to marketing commercial property for sale or lease, make sure you as the agent have quality photographs taken of the property, and that you feature them on all the marketing material that you use.

You only have one chance to attract the attention of the buyer or tenant as the case may be.  The photographs should be taken so they show the property at the best angle and in the best way.

Commonly today you see many ‘top end’ agents and realtors using professional photographers to take the photos.  The cost of the process is carried by the vendor paid advertising, but the benefits far outweigh any concerns that the client may have on spending a bit more money in marketing.

To sell the extra cost of the photos to the client, show them some samples of quality photographs of other properties and then compare them to ordinary photographs taken by salespeople.  Given that photos of properties usually feature on the internet and in the newspapers and brochures, the photos are really important to first impressions of the property.

To take good photographs of commercial and retail property today, there are a few rules that can be used:

  1. Use a good quality SLR digital camera that allows you to take a photograph of at least 12 megapixels.  When you work with a camera of this quality, the photos you take will be clear and colourful.
  2. Take the photos of the property in the early morning or late afternoon depending on which way the building faces.  You will then get the right colour reflections on the front of the building from direct sunlight.
  3. Use elevated overhead photos to show just how big the property is and the boundaries.
  4. The photo should be taken at an angle to make the image interesting.
  5. Fill the photo frame with the building at its best angle.  Do not waste the foreground of the photo with expansive vacant space such as that with a car park.
  6. Give the photo some perspective by having an object or person in the foreground.
  7. Look for and avoid the obstacles that appear in photographs such as telegraph poles and power boxes.  You can generally take photographs at angles to avoid these things.
  8. Besides the main photographs of the front of the property for the marketing, take many more photographs in and around the building and the greater property surrounds.  You can use these in a slide show on your laptop with the client or any prospects.

When you adopt some of these processes, you make the marketing process all that easier.  Buyers and business owners then take more attention with your advertising and with the property details.  Isn’t that what the property owner wants?

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Commercial Property Agents – Questions to Ask a Seller Before You List and Sell

How to qualify commercial property sellers
Agents need to fully qualify sellers before they list property today.

There are many factors that prompt a seller to market and sell their property.  In most cases they will seek an agent to help them, and rightfully so as the agent should have a comprehensive knowledge about these things below and others:

  • The best method of sale to attract solid and qualified enquiry
  • The ways to take people through the property so the features of the property are correctly shown
  • How the particular property is positioned in comparison to other nearby similar property
  • The right ways to price a property given the prevailing market conditions
  • The most effective ways to market a property for sale today across a number of marketing solutions.
  • The right ways to document a sale contract given the particular property

So let’s say that a seller comes to you to market their property and that you have all these issues under control; you can give the client real solutions for their property concerns and pain.  The only other thing to be concerned with is the intentions and motivations of the seller.  To help with this there are some essential questions to ask the seller before the listing is accepted.

Here are some of the big issues to ask the seller about before you list the property:

  1. How do they want to sell the property today?
  2. Do they have any perceptions of prices locally and if so what?
  3. Have they spoken to other agents? If so who and when?
  4. Have they had the property on the market before and if so when?  What was the outcome of the property promotion?
  5. How long have they owned the property?
  6. Why did they purchase the property?
  7. Are there any issues relating to the property that could impact the purchase, inspection, or marketing?  If so get the detail.
  8. What do they know of other property sales in the same area?
  9. What is the main outcome that they must achieve from the sale process?
  10. What is the ideal timing of the sale for the seller and why is that?

When you know these things you can move to discuss the methods of sale and marketing that are available to the property owner; importantly you should have solid recommendations and reasons for your approach to selling the property.

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