When you work as a salesperson in commercial real estate, you really do need to build your personal profile in the local area. That profile needs to extend to property investors, business owners, property developers, and professionals associated with those groups. Here are some tips from our Newsletter.
To build your profile takes continual effort in a number of different ways. The most obvious ways to build your market share and profile would be through the following:
- Direct connection with the key people that own significant property in the area
- Meeting with the business owners that occupy significant properties and run significant businesses in the local area
- Cold call prospecting and marketing on a daily basis throughout your precinct
- Door knocking all of the local business proprietors.
Many salespeople overlook the value of the internet to their profile and business activity. Sure they may have some listings on the internet but rarely will a salesperson do anything more than that to lift their profile on the web. So there are some things that you can do here. Have a look at these:
- You can write articles about property trends and types in your local area. What it does is it helps consolidate your name as a local expert. One of the best article sites to do this is www.ezinearticles.com
- Create a personal business blog on either ‘Wordpress’ or ‘Blogger’. The blog process is free and will be yours to run and own. Everything you say is of your creation so be professional at all times. This blog process allows you to write about the area in which you operate and the property market. You could also talk about different ways of buying or renting commercial property today.
- Use email newsletters with auto responders to connect with your clients. The cost of this is very low and initially you could get a free account with a newsletter service such as ‘Mailchimp’. They have templates and lots of instruction to help you get underway. You could set up an auto responder to connect with your clients monthly or more frequently. You can personalize the whole thing.
- Social media tools today are numerous. Many of them are at no cost, but they do require you to take a strategic approach if the target of contact is commercial real estate. Initially the best to use would be Facebook, Linkedin, Twitter, and Googleplus.
So the opportunity here is for you to move to the top of your market with a great internet profile that is a combination of the listings that you have currently, but also these other very effective strategies.
Given that most of your competition will likely only do the Social Media part of the equation at best, there are many other things that you can do yourself to step up higher in the internet as a commercial property agent of relevance.
Need some help with building your profile? You can get a lot of good information from our parent website http://www.commercial-realestate-training.com/