You should not complicate things in commercial real estate. You can develop a simple 3 step sales and marketing plan for yourself. Understand your property market and then resolve to improve your personal marketing plan.
To help with that I have put some ideas on MP3 audio for brokers and agents new to the industry to review and understand. It is a great industry to work in, so keep your business ideas direct and simple.
In commercial real estate brokerage leasing, there are many things that you can do to improve property performance for the clients that you serve. Ultimately that means tenant placement and rental improvement.
The landlords in your town or city are doing their best to avoid vacancies and or poor tenant mix results. So that is where you can help. Create a good database of tenants and market that service to the landlords that own high quality properties locally. You can also connect with the larger tenants in the location so you can provide a tenant advocacy service.
Here are some ideas on MP3 audio to help with your leasing services and professional skills: