The listing process is today highly competitive in commercial real estate. Most listings are subjected to a competitive tender and presentation process. In this audio program by John Highman, you can learn some of the main factors that help with listing conversion. (NB – if you need more sales ideas in commercial real estate, you can get them in Snapshot right here – its free)
This is an audio training program for commercial real estate brokers and agents.
If you have been struggling with your listings and or the clients as part of listing conversion, listen to the recommendations that John makes in this program and review your listing presentation and strategy.
Commercial real estate leasing is quite special in a number of ways. There are pressures to work through with tenants and landlords. In this audio program by John Highman, you can learn how to optimise the leasing process for better results. (NB – you can get plenty of leasing ideas in Commercial Snapshot right here – its free).
John talks about the property leasing market today and what needs to be done to convert better enquiries from tenants. There are some other ideas in the audio program about listing, marketing, and negotiating.
So many brokers and agents struggle with or fail to establish a new businesss prospecting model for themselves. That single fact then frustrates the progress of the brokerage with listings and commissions.
To get some traction in real estate prospecting and new business, there are some skills to be learned and implemented. There is a ‘fast track’ to the process that every person can persue. It is a bit like learning how to drive a car; you learn the basics, then you start practicing. Over a few weeks and months, the skills are refined and better results occur.
What are the real estate facts?
After some 35 plus years in the industry, I can safely say that I am always learning in so many different ways; skills can be refined. Any broker and agent can improve their professional approach to the industry.
Clients and properties set new boundaries and requirements that ‘push the boundaries’ on real estate skills and marketing. Nothing is ordinary. The internet is also shifting the focus on some property types such as ‘shopping centers’ and ‘retail shops’.
Setting prospecting skills in place
Having worked with many agents over the years, there are some ‘hurdles’ that most people strike. To help with that I have put those issues in a list for addressing and resolve.
Everyone in commercial real estate brokerage should have a base plan of action that they work to. It is, if you like, a basic ‘personal marketing plan’. Yes, it is hard to apply every day especially when you are busy, but it is essential. Without it, progress with clients, listings and market share stalls. When […]
So many people struggle with the cold calling processes. That is unfortunate because using the telephone is a big part of our business and in creating opportunity with landlords, property investors, and business owners. If you are struggling with new business and market share, then read on. Call the people that you consider as ‘targets’ […]
Over time the ‘day to day’ business of commercial real estate can get a bit ‘clouded’ with lots of activity and the demands and pressures on your time. Ultimately the commissions that we earn are a direct reflection on the efforts that we apply to specific things. I want to use the word ‘quality’ here […]
Make your prospecting model more direct and active by implementing a referral contact process to others in your network. Asking the referral question at the right time is a powerful method of finding new business that could be a simple telephone call away. Think about it. We work with many clients and prospects in sales, […]
When you have chosen to work in commercial or retail property leasing, the rewards are many, but the work is specialised. It pays to review your services and value offering for both landlords and tenants. You can, of course, work for both; the emphasis in doing that is or should be quality buildings in prime […]