Secrets to Listing Success in Commercial Real Estate Brokerage

The listing process is today highly competitive in commercial real estate.  Most listings are subjected to a competitive tender and presentation process.  In this audio program by John Highman, you can learn some of the main factors that help with listing conversion.  (NB – if you need more sales ideas in commercial real estate, you can get them in Snapshot right here – its free)

This is an audio training program for commercial real estate brokers and agents.

If you have been struggling with your listings and or the clients as part of listing conversion, listen to the recommendations that John makes in this program and review your listing presentation and strategy.

You can get the audio program right here:

How to Improve a Career in Commercial Real Estate Brokerage

A career in commercial real estate brokerage can be very rewarding.  In saying that, a good degree of planning, research, and effort is required to achieve reasonable results over time.  Every broker should have a plan to work to and that plan should be refined from tracking results and actions. (NB – you can get more tips on brokerage here in our Snapshot program – its free)

In this audio program, I share the key factors that I think are the most important when it comes to personal business improvement.  If you are looking for more clients and listings, then this audio podcast will likely help with ideas.  See how you compare when it comes to these 13 key issues of performance and control in brokerage.

You can listen to the audio file below:

Fast Tracking a Career in Commercial Real Estate Brokerage

When you are looking to establish or grow your career in commercial real estate brokerage, there are things to do in building market share at a personal level.  In this podcast program by John Highman, you can learn the key facts of building a good database of clients over time. (NB – you can get more career tips in commerial real estate brokerage right here in Snapshot – its free)

It is always the case that a broker or agent must know lots of people in their location and across their property type.  That is a deliberate strategy and focus.

In this audio recording, John Highman talks about the importance of focus at a personal level.  Build your real estate business in real and relevant way.

You can listen to the audio right here:

 

How to Make Your Sales Pitch in Commercial Real Estate More Engaging

In commercial real estate brokerage, your sales pitch can always be improved through practice and skill development.  The information that you gather locally and have compiled over time relating to the local property market will always be valuable and interesting to the clients and prospects that you work with. Recognize the value of your information, and use it comprehensively in every listing pitch and presentation. (NB – you can get plenty of sales and listing pitch ideas in commercial real estate as part of our ‘Snapshot’ program right here – its free)

 

You can talk about recent levels of enquiry, trends in prices or rentals, the best methods of marketing, and feedback from recent inspections.  You can display your information graphically, as statistics in the form of the chart, and also pictorially.  Recognise the different ways to engage your client in the listing presentation with valuable local property market information.

 

In this audio by John Highman, you can learn some of the very specific ways to improve your sales pitch and presentation with a new client when it comes to listing their property in today’s market.  You can listen to the audio below, where you can download it as required.

 

Ways of Building Tenant Mix Strategies that Work in Retail Shopping Centers

In a retail shopping center, there are key factors to watch that can impact the shop tenant mix and the vacancy factors.  (NB – you can get plenty of retail shop leasing tips in our Snapshot program – its free)

As a leasing expert in retail you really do need to balance all of these issues mentioned below in any shopping mall and the shopping center, particularly when placing a tenant:

  • Positioning a new tenant in the retail cluster of tenants
  • Choosing rents that aligned to the local market and that are achievable for the long term
  • Lease documents that build the landlords investment position over time
  • Lease clauses that encourage the tenant to build their successful retail business

So there are things to do here.  I have said many times that ‘retail’ is perhaps the most unique and special part of investment property performance.

In this audio program, I talk about the special factors of retail leasing and tenant mix establishment.  You can get the audio here below:

A Guide to Sales Pitch and Listing Presentations in Commercial Real Estate Brokerage

When you are pitching for a listing in commercial real estate brokerage, consider the focus points of the client and the specific factors of the property itself.  Then review the local market conditions.  Your dialogue can evolve from those elements.

Develop your lines and ‘patter’ to engage the clients thinking.  Avoid the jargon that we commonly use in the industry, and break things down into the core facts that really matter with the property.  Simplicity tends to win more attention and closure on listing situations.

Give the Client a Clear Picture

Be specific and relative to the location and property type.  Understand how you can add value to the listing process by specialising within a specific location and marketing the property specifically and directly to the right target audience.

In this audio program, John Highman talks about the ways you can direct the client’s thoughts in the listing pitch towards the things that matter so you are reducing the impact of any competing brokers.

Commercial Real Estate Leasing – Rental Income Growth Strategies for Agents

When you work in commercial real estate leasing, you will need a good degree of local market awareness to help you with the leasing and rental strategies of any property negotiation.

Note – You can get plenty of commercial real estate leasing tips and ideas through our regular coaching and training material right here.

As you work for different landlords with different property types locally, the market rents, and the occupancy costs vary from property to property. In this audio program, John Highman shares some ideas to help you improve your leasing market awareness and negotiation outcomes.

Of course you can work for either landlords and tenants in today’s property market. They can both be valuable clients to work for from different ends of the leasing equation. It doesn’t really matter whether you work for landlords or tenants, but it does matter as to how you optimize the rental position of your client as part of the leasing process.

As you strive to achieve better results in the leasing market today, consider the special factors of lease occupancy where you can add value to your client. Most particularly those factors should include the following:

– level of market rental
– lease duration
– lease documentation
– optimal use of leased space
– sensible balance of occupancy costs to area occupied
– vacancy minimization
– the budgeting of occupancy costs given current market rentals

In this audio program, John Highman shares some specific income growth strategies that you can use in commercial and retail property leasing today.

You can get the audio program below: