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The Competitive Edge in Real Estate Marketing Online

commercial real estate podcast

There are different ways that you can build your online profile in commercial real estate today. Importantly you should be doing at least two or three things specifically and regularly to grow your profile online as the industry specialist in your location.

For a few ideas, you can develop a social media strategy, a blogging strategy, and write regular articles relating to your property market. You can publish those articles across your social media channels and also across your blogging platforms. It is a fact that a good strong online marketing presence today in commercial real estate will help you be seen by the search engines and also by your property market, the prospects, and the clients. Take this marketing idea and drive your real estate business forward with specific online marketing activities, showing the world that you are the industry specialist for your location. It is indeed a competitive edge that you can develop yourself over time.

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How to Put Some Growth Potential into Your Real Estate Business

commercial real estate podcast

Here are some specific ways that you can boost your activities each day in your client contact and prospecting strategies for new listing generation. The best way to get anywhere in commercial real estate brokerage is through a system at a personal level. Systems drive opportunity over time, and those systems can be refined with specific actions and responses.

There are always changes in the property market, and those changes can be optimised for every broker and agent given the location and the property speciality in which they focus. In today’s podcast, you can learn how to improve the working day so that you can boost your results across all of the types of new business that you are looking for.

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The Golden Rules to Successful Marketing in Commercial Real Estate Brokerage

commercial real estate podcast

Here are ways you can boost your property marketing activities and hence your inbound enquiry with good commercial real estate listings. Take your listings and do more with them. Get the telephone ringing because you have excited your targeted audience of buyers or tenants about the listing. Also, market yourself in that process.

As a commercial real estate agent you really do need a marketing plan for your properties as listed, but you also need a marketing plan for yourself.  That is how you grow your market share. 

Top agents have a process of personal promotion that is usually of high quality and ongoing.  They know what works for them and they keep repeating it.

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Tenant Advocacy Profits for Commercial Real Estate Brokerage

commercial real estate podcast

Tenant advocacy and property leasing services are a good part of commercial and retail real estate. You can do something with that. In today’s podcast, John Highman shares how you can work into this part of the industry and why that is a good idea.

Know all the local tenants and the upcoming lease expiries in the local area. As you talk to ever more local businesses you can track the predictable lease expiry dates. You can also track the options of extended lease periods. Either way, there will be tenants requiring local leasing information and negotiation assistance. Are you the person to help them?

The fact of the matter is that they will need expert help; that is why I said that it is best to focus on the larger companies and corporations. They are generally the tenants that will pay handsomely for expert leasing help. Lock them in with a client relationship and a commission agreement for a satisfactory outcome.