When it comes to marketing a commercial property for sale, the right choices have to be made based on location, property type, recent levels of inquiry and local demand. So there are some important factors to look into. Make the right choices. Attract the enquiry.
Some methods of marketing can be tuned and optimized both online and offline. Don’t do the ‘ordinary things’ that all other agents use in property promotion. Be different and bold in your promotional message.
Here are some tips on audio about commercial real estate promotion and marketing today specifically relating to sales. See what you think:
To do that well you can feed ‘keywords’ into the marketing and editorial content for each and every listing; the internet search engines then pick up on the property more easily. The listing then potentially has a greater search result and consequently ‘hits’ from interested parties.
Be Specific and not Generic
This says that you should not ‘generically’ advertise a property online; be specific and target market relative. Think about the property, the improvements, and the location, and then what the buyers or tenants may use as searching criteria in their property search. Design your property marketing with those factors in mind.
To do something positive with this, take this back a further step. Where are the inquiries and hits coming from with your properties and listings? What are or where are the websites that are taking the inquiry? Usually it is a mixture of the following:
In each of these online sources of activity you can feed into your online marketing strategy.
So What are the Words to Use?
So let’s look at what those keywords could be for your property promotion:
Location – There will be certain suburb names that will be relevant to you and your listing. Those names must be fed into your advertising copy. Some suburbs or streets will be used by inquiring parties. Get those location names into your advertising.
Property improvements – Think about how you can describe the improvements, such as ‘clear span industrial warehouse’ or ‘high exposure retail showroom’. There are many variations you can use here when you really think about things. Be different in your description but be relative to the property and its ‘points of difference’.
Lease or Buy? – Ultimately the property will be offered for sale or lease so those base words should be fed into the property headline, so there is no misunderstanding of what is happening with the property.
Size – Many times you hear of or see a buyer or tenant searching for a property by size and location. So those factors will be essential to your property marketing processes and inquiry generation.
You can use these words in the following ways. Put them into these promotional layouts:
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