Checklist for Developing a Mailing List in Commercial Real Estate Brokerage

We all have a database of some form or another if we work successfully in Commercial Real Estate Brokerage.  The key to the process is that the list we create is up to date and is comprehensively used in client and prospect contact.  So how do we use that list?  Here are some ideas:

  • Direct mailings
  • Email contact
  • Cold calls
  • Brochures
  • Letters of a marketing nature
  • Regular contact with property updates

If you are struggling with your property market commissions and or your listing activity, have a good look at your database of people and fully review what you are doing with it.

Look at the key issues of:

  • Filling the list with new people every day
  • Connecting with the people in your list now
  • Providing real value in your client communication
  • Being relevant in your contact processes
  • Staying in contact for the longer term

Having worked with a number of brokerage teams over the years, I know that the previous points are ‘struggle factors’ for some.  That being said, I have put my comments in this audio program that I know can help most brokers and agents with client and prospect contact.  They work for me, and I know those points can work for you. (NB -if you are struggling with team performance in brokerage, you can get more facts in Snapshot right here – its free)

Here are the mailing list ideas:

Principles of Client Communication in Commercial Real Estate Brokerage

In commercial real estate in most towns and cities there are plenty of prospects and clients to find and work with.  The issue is how do you find them and what do you do with those people over time?  It is a key question to understand. (NB – if you are struggling with your client list, you can get more tips and ideas in Snapshot right here – its free)

In this audio program I share the realities of client communication and give you some good ideas to work with when it comes to local property information that would be of use to your clients.

Strategies to Help Clients

Learn the various ways you can market your real estate services from a base of local property information.  Show the client that you are the local property expert.

You can get the audio right here:

How to Identify the Best Clients in Commercial Real Estate Brokerage

You can waste plenty of time on clients and prospects in commercial real estate.  Some of those people are better than others, and that is where the qualification process is so important.

(NB -if you want more ideas in working with new prospects, you can get our Snapshot program right here – its free)

In this audio program I help you understand what clients are to you as a broker or agent, and why you should be selective with them.  Of course you can use a database to categorise your contacts, and make a list of people that would be likely to work with you in the future.

Learn how to make lots of calls and create lots of meetings.  Have a listen to this audio program and refine your client and prospect contact system.