How to Develop a Competitive Advantage with a Commercial Real Estate Database

A commercial real estate database will help you build momentum and traction in your real estate business. If you are a broker or an agent seeking to grow your market share with sales, leasing, and property management, then your database will be foundational and important to the traction you need with clients and prospects. (Note – you can get plenty of tips and ideas relating to client lists and database software programs in commercial real estate through our snapshot program right here – it’s free)

Choose the database program that works for you with your property types and your business specialities.

So there are many different types of database is out there for brokers to use. Some are more expensive than others. The important thing here is that you understand the information that you need to capture as part of talking to clients and prospects in your territory, your town and your city.

The software that you choose should give you the flexibility to capture the information and filter the important information when the right property situation arises.

 

Logical Database Systems

In this audio program, John Highman talks about the logical processes of database activity, and why you should merge those processes into your business model. The key thing here is that the database should be authentic, up-to-date, and relevant to your local area and property knowledge. Each day you will be talking to new people in different ways. Every conversation and every meeting should be captured into your client list.

 

VIP Lists

 

It should be said that parts of your client list should be dedicated to VIP contact with qualified people. The software that you choose to use as part of the client list should allow you to connect via email, mail merge, automation, and regular pipeline contact. The frequency of contact in commercial real estate is so important to the results that you will achieve.

 

Relevance

Relevance will help you maintain the right momentum with the qualified people that you connect with. Provide plenty of local information tuned to the market and the client or prospect. I go back to the point that your software program should be carefully chosen for the communications that you need to do and the budget that you can afford.

You can listen to the audio program here and downloaded for convenience. Learn all about data-basing in today’s commercial real estate environment:

Things I Have Learned About Database Systems in Commercial Real Estate Brokerage

When you work in commercial real estate, you really do need a good quality database that you can rely on to find the right people and properties as part of a matching process.  Whilst it seems so logical, most agents struggle with the discipline of a database.  They have issue with things like:

  • Finding the time to make the calls
  • Capturing all of the information from meetings and calls
  • Keeping up the call momentum
  • Integrating the client list with emails and brochure dispatch systems, etc.

So the list can go on.   The database is the prime way to find real estate opportunities and do something with them.   Today there are plenty of options with software brands, data collation methods, and pipeline tracking, for some positive results to be achieved by any broker or agent in commercial real estate.  Everything comes down to personal application and effort.

You don’t have to pay a lot of money to have such a program helping you grow your real estate business.  One key decision in all of this is whether you should go ‘cloud based’ in your data storage.  Common consensus says you should, given that most people like to access their client and prospect information from a variety of devices when they are away from the office.

In this audio, John Highman talks about the client list processes and how you can work the data that you gather from your clients today.