When you are looking to grow your real estate business in a substantial way, the outbound calls that you make will help you find more people and create more meetings. In this video, I share the system behind telephone prospecting in commercial real estate brokerage.
Build your real estate business the easy way, and grow your skills in making outbound calls. Watch the video here.
In commercial real estate today, most of your results (in commissions and listings) will be created through specific involvement with just the top 20% of your clients. Understanding just who are the clients in the top 20% is the important issue to work through. You could say that they are the VIP clients that you should be working with.
The 80/20 concept is called the ‘Pareto Principle’ and it was identified as a general business rule back in the early 1900’s. So what is it? It is a known fact of business and a proven equation when you are looking to covert more results from your efforts. You can use the rule quite comfortably in commercial leasing, sales, and property management.
So we move the concept into commercial real estate for your location and apply it to your business. It doesn’t really matter how many clients you have in your database now, it is the top 20% that you need to identify and then comprehensively service over time. Approximately 80% of your revenue activity will come from that group of elite clients.
In this audio program, John Highman talks about the 80/20 rule and how you can work with it. You can listen to the program or download it below.
As you look to the next twelve months in commercial real estate brokerage, there are some planning issues and opportunities to be worked with. You could call it a ‘sales plan’, and it could be for yourself in sales or leasing. In that plan, you will have ‘numbers’ relating to commissions, listings, clients, and conversions. […]
There are some very special ways for you as a broker or agent to offer commercial and retail leasing services to landlords and tenants. You can and should optimize your leasing services, because you will get some much more back in future opportunities. In this commercial real estate podcast and audio program, you will learn […]
The commercial and retail real estate leasing market is always offering different ‘channels’ of service opportunity. Think about what you are doing now for your clients, and consider how you can improve that. Take the time to make your leasing service offering special and comprehensive. Decide if you want to work for landlords or tenants, […]
There are plenty of pressures and changes in the commercial property industry throughout the year. When you know that, you can adjust and also prepare for changes. Tenants come and go from a leasing situation, and landlords need to resolve vacancy pressures. So in that ‘change and churn’ there are many leasing opportunities for agents […]
There are many buyers waiting in any property market for the good quality stock to be released. When you have that new investment property listing coming up or about to be released, it is your ‘buyers list’ that will help you convert the opportunities faster. It is always worth remembering that most property purchases are […]