When you are looking to grow your real estate business in a substantial way, the outbound calls that you make will help you find more people and create more meetings. In this video, I share the system behind telephone prospecting in commercial real estate brokerage.
Build your real estate business the easy way, and grow your skills in making outbound calls. Watch the video here.
In commercial real estate today, most of your results (in commissions and listings) will be created through specific involvement with just the top 20% of your clients. Understanding just who are the clients in the top 20% is the important issue to work through. You could say that they are the VIP clients that you should be working with.
The 80/20 concept is called the ‘Pareto Principle’ and it was identified as a general business rule back in the early 1900’s. So what is it? It is a known fact of business and a proven equation when you are looking to covert more results from your efforts. You can use the rule quite comfortably in commercial leasing, sales, and property management.
So we move the concept into commercial real estate for your location and apply it to your business. It doesn’t really matter how many clients you have in your database now, it is the top 20% that you need to identify and then comprehensively service over time. Approximately 80% of your revenue activity will come from that group of elite clients.
In this audio program, John Highman talks about the 80/20 rule and how you can work with it. You can listen to the program or download it below.
A commercial real estate career can (and should be) very rewarding. In saying that the ‘rewards’ only come when an agent or broker has the ‘system’ of brokerage under control and that will be a balance of things including these: Talking to new people every day Connecting with clients and prospects into the future Researching […]
When you have a commercial property to lease or sell, the marketing campaign that you create has to be well planned. The ‘generic’ approach to property marketing today does not work well; there are too many properties to compete with. So there are some marketing choices to think about including: the promotional budget the media […]
Avoid the problems of listing many different commercial, industrial, and retail properties for sale or lease. A checklist can help you to remember the right questions to ask, the situations to investigate, and the facts to capture. In this video, you will learn the important ways to get to all of the property issues comprehensively […]
This chart simplifies the cold calling processes for brokers and agents. It will help you see what to do in looking for new contacts and business, and then how to approach the telephone prospecting processes for yourself. Most agents and brokers know that they have to attract new business. They will also know that the telephone […]
It is no secret that commercial and retail property managers can get very busy across a wide array of matters relating to tenants, clients, and property activity. The larger the property, the greater the potential issue. The best property managers are excellent managers of their portfolio workloads and tasks. That doesn’t mean of course that […]