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brokerage

The Key Principals of Push and Pull Marketing in Commercial Real Estate

In commercial real estate brokerage the principles of push and pull marketing are quite special and deliberate. As the broker or the agent working on specialist listings, you need to know exactly how you are pushing people towards your listings and pulling in their interest.  Special strategies apply to sales, leasing, and property management. Understand […]

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brokerage

Simple Formulas for Successful Direct Marketing in Commercial Real Estate

Don’t complicate the marketing process in commercial brokerage today.  Keep things simple and get out and about locally among the people that matter.  Our industry is based on personal contact and professional relevance.  If either of those things are lacking in your property business, then you have issues and you will struggle to stand out […]

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brokerage

Create Some Marketing Suspense in Commercial Real Estate Advertising

When it comes to promoting a commercial property for sale or lease, try to put some suspense and anticipation into the property campaign.  Get away from ‘generically’ marketing, and be very specific in your promotional efforts. Know the Property Look at the property for what it is and the strengths that the property provides over […]