How to Identify the Best Clients in Commercial Real Estate Brokerage

Hong Kong harbor at sunset.

You can waste plenty of time on clients and prospects in commercial real estate.  Some of those people are better than others, and that is where the qualification process is so important.

(NB -if you want more ideas in working with new prospects, you can get our Snapshot program right here – its free)

In this audio program I help you understand what clients are to you as a broker or agent, and why you should be selective with them.  Of course you can use a database to categorise your contacts, and make a list of people that would be likely to work with you in the future.

Learn how to make lots of calls and create lots of meetings.  Have a listen to this audio program and refine your client and prospect contact system.

The Best Sales Tips Ever in Commercial Real Estate Brokerage

In commercial real estate brokerage sales, the focus that you create on certain things will help you get results.  Many agents and brokers get diverted and distracted away from the things that really matter. (NB – get more sales tips in commmercial brokerage right here in Snapshot – its free)

In this audio program by John Highman, you can learn some of the important daily tasks in brokerage sales that can give you more traction in your market place with clients and listings.  Isn’t that what its all about?

Fast track your career in the industry by using some of these ideas.

You can get the audio program right here:

Three Sales Tips that Work in Commercial Real Estate Brokerage

Hong Kong harbour at sunset

Commercial property sales and investment sales will always be the ‘big money earner’ in the industry.  Leasing and property management activities can always lead back to sales opportunities if you work the relationships generated and the people.

In this audio program, John Highman talks about three important processes as part of commercial real estate sales.  Listen to the program and consider how you are doing those three things now.

Consistency and professionalism will help you build your real estate business with the opportunities that are available in your town or city.

Listen to the audio program right here:

How and Why You Must Control Your Commercial Real Estate Sale

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Monitor and move your commercial property sales deal forward.

Some commercial property sales are difficult and protracted. Some properties are large and complex.

Many things need to be covered correctly and documented accurately.

(N.B. these ideas are also sent out to regularly to our friends in Commercial Real Estate Online Snapshot to help amplify brokerage results…. Get your access here)

What is happening here?

Even when the deal seems to be ‘done’, the whole thing can fall apart later, especially if you don’t watch the important facts and stages of the transaction.

So the message here is clear for you as a broker or agent. If you are involved in a commercial property sale, stay with deal to the very end. The signing of the contract is not the end of the process; it is the beginning of some very intense monitoring and checking.

What is the worry here?

A neglected sale contract can soon fester and fall apart. There are vested interests at play; there are large amounts of money to be exchanged.

The parties to the deal have to be helped and pushed to the stage of finality and settlement. The deal is not done until all the monies are paid and settlement has occurred.

Stay with the deal to the end

Here are some rules to the process:

  1. Accuracy of documentation – The golden rule in commercial real estate brokerage is that the documentation created and used for the deal must be correct and accurate in all respects. If you have any doubts about the facts, or do not know how to put the transaction together, stop what you are doing and find someone that does know. Small errors in contract preparation invariably lead to arguments and potential negligence claims. Protect the position of your client with accurate documentation.
  2. Supporting material – Many investment properties today that are going under contract will have supporting documentation to integrate into the deal agreement. The facts provided and the claims made in the supporting material must be accurate in all respects. Don’t let the existence of any incorrect supporting information for the property slow or frustrate your contract and or the negotiation.
  3.  Actions of the parties – You will never really know the full intentions of the parties to a sale contract. Some parties to a sale deal will slow the progress of the deal, or try to avoid it entirely through lack of action. Make sure that all parties are doing what is required of them in moving a sale or contract forward.
  4. Subject clauses – Some contracts of sale in commercial real estate require specific actions and responses from the seller or buyer to move the deal ahead. Make sure that those things happen. Push the deal along and keep the parties to the agreement that is made.
  5. Property Attorneys – It is interesting to note and remember that many property attorneys working on behalf of their client(s) will have alternative agenda’s at play; that can be to position things more favorably for their client(s). If you have put the transaction of sale together for your client, stay with the deal to the very end, and watch and or question the responses and actions of the property attorney as they move towards settlement.

Simple controls will help you move a property sale forward in the right way. Professional control of the transaction to the very end is required; your commissions depend on it.

(N.B. these ideas are also sent out to regularly to our friends in Commercial Real Estate Online Snapshot to help amplify brokerage results…. Get your access here)