As you work for different landlords with different property types locally, the market rents, and the occupancy costs vary from property to property. In this audio program, John Highman shares some ideas to help you improve your leasing market awareness and negotiation outcomes.
Of course you can work for either landlords and tenants in today’s property market. They can both be valuable clients to work for from different ends of the leasing equation. It doesn’t really matter whether you work for landlords or tenants, but it does matter as to how you optimize the rental position of your client as part of the leasing process.
As you strive to achieve better results in the leasing market today, consider the special factors of lease occupancy where you can add value to your client. Most particularly those factors should include the following:
– level of market rental
– lease duration
– lease documentation
– optimal use of leased space
– sensible balance of occupancy costs to area occupied
– vacancy minimization
– the budgeting of occupancy costs given current market rentals
In this audio program, John Highman shares some specific income growth strategies that you can use in commercial and retail property leasing today.
When the property market slows or changes, you need to develop specific strategies for finding new tenants in commercial and retail property. Specialist leasing agents have ongoing tenant connection strategies for this very purpose. Here are some tips from our bulletin for Commercial Agents.
As business and economic cycles change, tenants will come and go from the local business community. Importantly you really do need to understand the changes and opportunities that are occurring locally.
Regular contact with business leaders and business proprietors will give you greater leverage in future tenant placement and lease negotiation. Every day you should be talking to more tenants in the local business community. Once the door of contact has been opened, it is wise to speak to these business leaders at least once every 90 days. Potentially they will at some stage require some property assistance and a new lease or lease occupancy.
Here are some strategies for finding new tenants in this property market. Given the volatility of your business community and local area, you can add to this list as appropriate. The resultant checklist becomes very powerful in finding the right tenants for the right property when circumstances require it.
When it comes to a particular listing that has remained vacant, check out all other adjacent properties in the local area. There will be successful businesses nearby that may need to expand premises for a particular business reason or business unit change. Use your current vacancy as a reason to talk to other local business proprietors nearby.
The local accountants and solicitors are a good source of business intelligence and leasing change. They work with the successful business proprietors needing property assistance and property adjustment. They are more likely to know those local businesses that need leasing help over the coming 12 months. If you can establish your reasonable level of trust with these professionals, you will find leads and opportunities being fed back to you. The way to open the door here is to provide local market information relative to commercial and retail property. Regular contact will see the levels of trust being established.
The business franchise groups in your city may have a need for another business location. Check out all the franchise groups and understand who their property decision makers are. Speak with them regards the typical property needs that apply when they lease new premises. Also ask them for a summary of the standard terms and conditions that apply in any new lease negotiation. These facts will help you with positioning and negotiation with your landlord clients and their properties.
Some tenants need to consider expansion or contraction of the business operation. On that basis you can be contacting the business proprietors throughout the local region. When they get to the last 18 months of their current lease, they are quite likely to be receptive to discussions on the current property market and lease or rental issues. Providing them with a monthly update on the property market is a sensible strategy.
Check out the decision makers in all the large local businesses. They are likely to be looking for property change, expansion, contraction, or investment from time to time. They may also purchase a property for future expected business needs.
Understand the lease renewals and lease cycles that apply to all the major properties in your local area. Tenants will seek local property information before they make choices regards moving or relocating. Constant contact is part of the process to open the door on a potential new lease.
Look for sale and lease back opportunities with those businesses that own their premises but want to release some capital from their property ownerships.
It is quite possible to find new tenants even in the toughest of property markets. The process requires strategy and system on the part of the leasing specialist.
When the property market appears slow and sluggish, you really should look at it in reverse understanding that you have an abundance of quality listings to put to the potential tenants looking to change location. Lease opportunity is always out there and will be a great source of commission when sales slow.
When you are creating marketing material for the leasing of commercial property, there are things that you should review and cover before the advert can be written with reasonable skill. There are things to check and understand about the property and the local area. A well-written advertisement for leasing will attract more tenants, interested people […]
In commercial real estate brokerage, it is common to be writing adverts and producing advertising copy a few times a week. As you bring in a new property listing, the advertising and marketing process is the next factor to work on. The marketing message must be clear. This then is where your marketing skills in […]
When you provide commercial or retail property management services to a client with their property portfolio, you have some choices as to how you do things. You can treat the task as a job and just follow ‘industry standard procedures’, or you can bring some considerable strategy and added value to the client and their […]
All too often we come across vacant properties in office buildings or retail properties that have been vacant for too long. There will be reasons for the vacancies and those reasons should be resolved before revamping the listing, remarketing, and or repricing the rent. Leasing Strategies to Review with Vacancies So what are some […]
In commercial real estate brokerage, the salesperson has some big roles to play in two main things for the business. Those things are the foundations of the commercial real estate business. They are firstly in creating, expanding, and serving the client base, and secondly in building cash flow through specialized services. Both factors are critical […]