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brokerage

The Key Principals of Push and Pull Marketing in Commercial Real Estate

In commercial real estate brokerage the principles of push and pull marketing are quite special and deliberate. As the broker or the agent working on specialist listings, you need to know exactly how you are pushing people towards your listings and pulling in their interest.  Special strategies apply to sales, leasing, and property management. Understand […]

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brokerage

Simple Formulas for Successful Direct Marketing in Commercial Real Estate

Don’t complicate the marketing process in commercial brokerage today.  Keep things simple and get out and about locally among the people that matter.  Our industry is based on personal contact and professional relevance.  If either of those things are lacking in your property business, then you have issues and you will struggle to stand out […]

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brokerage

How to Put More Marketing Suspense into Your Commercial Real Estate Marketing

In commercial real estate brokerage today every exclusive listing should be part of a staged marketing campaign. In other words, the listing and the advertising should be shaped and released strategically. (N.B. these ideas are also sent out to regularly to our friends in Commercial Real Estate Online Snapshot to help amplify brokerage results…. Get […]