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Principles of Client Communication in Commercial Real Estate Brokerage
In commercial real estate in most towns and cities there are plenty of prospects and clients to find and work with. The issue is how do you find them and what do you do with those people over time? It is a key question to understand. (NB – if you are struggling with your client…
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The Things I Have Learned About Clients in Commercial Real Estate
Over many years, I have worked for and with many commercial real estate customers. In saying that, the variation of customer focus and interaction was sometimes large, unexpected, and challenging. (NB – you can get plenty of commercial real estate tips here in our Snapshot program) Not all clients and prospects are ‘equal,’ and should…
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Brand Marketing Strategy in Commercial Real Estate Brokerage
Do you want to lift your brand locally in commercial real estate sales? You will need a plan to achieve that. Each day you can then take more steps towards the top agent status that you require. Why is a brand so important in commercial real estate brokerage today? Well, the fact of the…
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The All Powerful Networking Event Concept for New Business in Commercial Real Estate Brokerage
In commercial real estate brokerage, you can and should mix and match your prospecting activities to the market conditions and target market. You can get involved in networking events and meet new people that way. In this audio program, John Highman talks about the important prospecting concepts that help brokerage growth and opportunity.
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How to Build Better Business Relationships in Commercial Real Estate Brokerage
In commercial real estate brokerage I frequently get asked about how new agents can find the right people and clients to serve in their town or city. The question is so common that I just wonder why those salespeople do not know the obvious or take so long to understand it. The industry is similar…
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