In commercial real estate brokerage, there are plenty of reasons why you can and should connect with local business leaders and community members specifically and directly. The need plenty of property help in so many different ways. (NB – you can get our free commercial real estate coaching program here)
As an agent or a broker specializing in commercial real estate, you can work the property opportunities logically and comprehensively through your local area. You have valuable knowledge, skills, strategies, and information that you can share with the local business community and the business identities.
Specialist property information is always in demand when it comes to leasing, sales, and investments. Package your professional services accordingly.
In this audio program, John Highman talks about the strategies behind connecting with the right people in the right way.
In commercial real estate brokerage leasing, there are many things that you can do to improve property performance for the clients that you serve. Ultimately that means tenant placement and rental improvement.
The landlords in your town or city are doing their best to avoid vacancies and or poor tenant mix results. So that is where you can help. Create a good database of tenants and market that service to the landlords that own high quality properties locally. You can also connect with the larger tenants in the location so you can provide a tenant advocacy service.
Here are some ideas on MP3 audio to help with your leasing services and professional skills:
In this podcast I bring you back to the key issues in our business that are all relating to who you know, how you connect, and why you should be doing it.
There are many opportunities out in the property market this year. See if the ideas in this broker podcast can bring you back to the next client relationship or transaction. Sales, leasing, and property management clients are out there for the finding and servicing.
In every town or city there are things that you can find that relate to commercial property sales, leasing, or property management. You can get plenty of leads if you drill down into the location. Meet people and ask questions. A good conversation will take you closer to a property activity.
Having a good database will always help with new business generation. For the new people in the industry, the priority to establish a good database is high. Three to six months of effort will usually get a contact list established; from that point on it is a matter of keeping the data fresh and accurate.
To help my friends in the industry get established and stay on top of the right market trends, this audio will probably help. It talks about who you should know and why that should be done. Enjoy.
Look for the vacant properties in your local area, you will find leverage in working for those landlords. They will be highly motivated to fill the vacancy and listen to you as you make recommendations about property market conditions.
In this audio I talk about how you can do more with vacancies and how your professional services should be positioned within that. One other special note here is that your database in leasing will give you massive momentum if you structure it and grow it over time. In the audio program I talk about how you can use that to build leasing leverage.
In commercial real estate brokerage a career has the opportunity of being extraordinary or it can be ordinary. Any broker or agent can build their skills and local property knowledge to match the requirements of their clients and prospects. When you understand the local area comprehensively you can do that well.
Having worked within many property markets and also having seen a lot of agents come and go over the years, I know that the results achieved are largely personally created and based. I have compiled this audio below where I talk about the ways to approach a career in commercial real estate brokerage today and how to improve that career in a positive way. Have a listen and consider how you can improve your focus and actions locally.
It doesn’t matter if you work in Sales, Leasing, or Property Management, there is a solid requirement to create a marketing model at a personal level that taps into a specific location and property type.
Here are some tips that I recorded in MP3 format for my commercial real estate friends. These ideas and comments relate to marketing and branding activities for top agents. You can get some ideas from how you can improve market share.