When you are looking to grow your real estate business in a substantial way, the outbound calls that you make will help you find more people and create more meetings. In this video, I share the system behind telephone prospecting in commercial real estate brokerage.
Build your real estate business the easy way, and grow your skills in making outbound calls. Watch the video here.
Cold calling remains a frustration for many salespeople. Commercial real estate brokerage is no exception. The fact of the matter is that when you get the process of direct calling and database management under control, it gets a lot easier in connecting with new people and growing a valuable list of clients and prospects to tap into with property listings, sales, and leasing activities.
In this audio program, John Highman talks about the things that are really important to a cold calling process and how that fits into commercial real estate brokerage.
In commercial property marketing it is better to look at the outbound call process as exploratory to see if you can help someone; you are not and should not pitch your services across the telephone. Simply see if the person that you are talking to has an interest or a challenge in property occupancy or ownership. There are always many things to talk about and discuss. If you are a real property expert for a location, the call conversation is easy and direct.
Here is the audio file on Cold Calling in Commercial Real Estate Brokerage:
The cold calling process in commercial real estate brokerage is quite special and unique given that you are working with a special type of client or prospect with an interest in property investment and or ownership. You will also be working with business owners seeking to occupy or purchase a property as part of their business activities. On that basis cold calling needs to be directed specifically at these high value people within your location.
Every call contact process that you initiate should be based on a conversation and not a pitch. In the first instance, you simply need to know if the person you are connecting with has an interest currently or potentially in the future with commercial property ownership and or occupation. Simple questions will help you identify that fact.
To advance your career in commercial real estate brokerage, you really do need to master the skills and the processes of cold call prospecting and database growth. They both go hand in hand, and require a good degree of individual focus.
In this audio recording, John Highman talks about the opportunities evolving from a call prospecting process. Look into your commercial real estate market and use the special skills that John talks about to open up the brokerage opportunities that you are really looking for. Practice your call prospecting skills on a daily basis, and you will soon see your call to meeting conversions escalate. When you establish a prospecting model like this, it will help you significantly as you seek to grow your market share and client database.
Here is the recording for your access and download.
The cold calling mindset is really important in commercial real estate brokerage if you are going to get traction with reaching people and creating meetings. I have put this audio together to help the process.
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