The cold calling process in commercial real estate brokerage is quite special and unique given that you are working with a special type of client or prospect with an interest in property investment and or ownership. You will also be working with business owners seeking to occupy or purchase a property as part of their business activities. On that basis cold calling needs to be directed specifically at these high value people within your location.
Note you can get our free commercial real estate brokerage course right here.
Every call contact process that you initiate should be based on a conversation and not a pitch. In the first instance, you simply need to know if the person you are connecting with has an interest currently or potentially in the future with commercial property ownership and or occupation. Simple questions will help you identify that fact.
To advance your career in commercial real estate brokerage, you really do need to master the skills and the processes of cold call prospecting and database growth. They both go hand in hand, and require a good degree of individual focus.
In this audio recording, John Highman talks about the opportunities evolving from a call prospecting process. Look into your commercial real estate market and use the special skills that John talks about to open up the brokerage opportunities that you are really looking for. Practice your call prospecting skills on a daily basis, and you will soon see your call to meeting conversions escalate. When you establish a prospecting model like this, it will help you significantly as you seek to grow your market share and client database.
Here is the recording for your access and download.