How to Make Internet Marketing and Advertising Work in Commercial Brokerage

The commercial listings that you place on the Internet should be carefully considered and crafted to achieve the best inquiry results possible. The online marketing process is becoming a busier and more complex in most towns or cities; your property marketing cannot be ordinary.

(N.B. these ideas are also sent out to regularly to our friends in Commercial Real Estate Online Snapshot to help amplify brokerage results…. Get your access here)

If you want your property to stand out as a valuable and relevant commercial property, then you will need to seriously consider how you promote the property online across a number of portals and marketing activities.  Choices should be made with due regard to the property and the local market.


Avoid this problem

So what is the problem? The generic marketing approach doesn’t work in our industry, especially if the town or the city is large. If you are to achieve reasonable levels of enquiry from the quality properties that you advertise online, then it is always a good time to have a look at how you are placing the properties in the portals, and then undertake a review of the wordage and advertising copy that applies to all of your exclusive listings.


Direct your Internet marketing effectively

Here are some ideas to help you optimise your Internet based property listings:

  1. Look at the location from the aspect of the tenant or the buyer that you are trying to attract. How will they search a property requirement? That question needs to be addressed in your Internet listing promotional copy.
  2. Use professional photographs to attract the eye of the reader. Given that there will be other listings in the location available for sale or lease, your listing should stand out visibly through the use of better quality professional images.
  3. Use particular keywords in the promotional campaign that focus on the property type and the location. You have some choices relating to suburbs, streets, and property types. Brainstorm the right words as you craft the marketing campaign.
  4. Think about how a tenant or a buyer of property would enter a search request in the search engines. Those words should be central to your keyword choices. They should be woven into the advertising copy, the headlines, and the feature points.
  5. Use the industry portals, and where ever possible and affordable achieve dominant priority placement. Every quality property should be promoted through a priority placement on the portals. There is no point in the listing being lost at the back of the website in and around many other properties for the location. If you have a top-quality property to take to the market, then make sure you have priority placement in the vendor paid marketing costs.
  6. Use some strategies involving social media to push people to your listings online. Through a series of editorials, articles, and social media placements, you can activate more interest back to the property and the campaign.


Taking all of these strategies into account, you can start a promotional initiative with more focus and direction. Always track the levels of enquiry that you are achieving with each and every exclusive listing. You will soon know the methods of marketing that are producing the better levels of results for you.

Commercial Real Estate Agency Internet Marketing Ideas and Tips

With the internet today, commercial real estate agents have many tools at their disposal.  They can market not only their properties but also themselves comprehensively and effectively.  If you are struggling with getting your name into the property market as a top agent, this audio recording will give you some ideas and processes to use.

You can get more tips like this in our regular newsletter right here.

Get your computer out and have a listen to the things that you can do on the internet to build your real estate agent profile.

Commercial Real Estate Agency Online Marketing and Social Media Strategies

woman working on computer
You can build a very professional internet and social media platform as a Commercial or Retail Real Estate Agent today

When it comes to commercial real estate sales and leasing today, you will find that there is a growing gap between members of the sales force, and it centres on the internet.  Some salespeople embrace the internet well, some do so generically, and some do not do it at all. Make no mistake here, the internet is with us when it comes to marketing commercial property, but it is now evolving to a level of salesperson personal marketing.  This is where you can get left behind if you do not adjust and learn some new processes.   Here are some tips from our Newsletter for Commercial Real Estate Agents

So to differentiate between the types of commercial property salespeople and their marketing efforts today, here are some findings:

1. Those salespeople that do not use the internet at all are a fast dying breed of ‘old school’ salesperson.  Listings can be marketed personally, and that used to be a standard practice, however today it is necessary to get the property message to the buyers and tenants and that is through the internet.  Most property investors and business owners will use the Internet as a technology tool of property enquiry.

2. At the very basic end of the marketing and promotional scale, property listings should be advertised on the Internet and that requires some knowledge regards drafting advertisements with due regard for search engine keywords.  If you can create advertisements that are Internet friendly, you tend to get more enquiries coming from the search engines.  Investigate the search engines and the keywords that are ranking the highest in your local area.  If you do this on a monthly basis, you can keep your list of key words regularly updated.  Good advertisements generate more enquiries, and in a tough market like this, that’s exactly what you need.

3. To use the Internet more effectively as a personal marketing tool, the salesperson can utilise various levels of social media.  So that would typically be Twitter, Linked in, Facebook, and e-mail marketing processes surrounding each listing.  Every person that you meet should be captured into your database and potentially fed into the social media platforms that you use.  Their consent to this process is highly important.

4. This last category of Online Marketing is overlooked by many salespeople given that they do not understand the process or are not willing to devote the time to implementing it.  In one word it is blogging.  It is perhaps one of the most powerful tools on the Internet, and when used correctly, can give you a massive personal profile across all the search engines and in your local area as a commercial property specialist.  In simple terms, you create an Internet blog structured around your local area and property speciality.  If you continually write interesting articles and pieces of information regards the property market, the Internet will recognise you as being a source of information.  That is how you achieve a better Internet profile.  One essential part of the process is to write your blogs regularly and that means a few times a week or more.  When you do this the search engines will see you as a source of specialist property information and that helps your personal name escalate in the search engine rankings.  When it comes to commercial real estate that is a great idea.  You need to be known as the industry specialist and expert.  This process will help you.

So if you have just started your career in commercial real estate, it is wise to take on the necessary profiling process on the Internet that reflects and promotes your skill and expertise as a commercial property expert.  Providing you regularly update the information, the Internet will be a massive source of personal marketing and branding.

You can get some more tips for Commercial Real Estate Agents in our Newsletter