Commercial Real Estate Online by John Highman

Tag: marketing

  • Get Permanent Results with the Commercial Real Estate Brokerage Fundamentals

    In commercial real estate brokerage, you can do plenty of things to grow your market share and your client list. That being said, you can also do far too many things and lose focus. It is always best to remain diligent and persistent at a personal level to a few special processes that can drive…

  • The Key Principals of Push and Pull Marketing in Commercial Real Estate

    In commercial real estate brokerage the principles of push and pull marketing are quite special and deliberate. As the broker or the agent working on specialist listings, you need to know exactly how you are pushing people towards your listings and pulling in their interest.  Special strategies apply to sales, leasing, and property management. Understand…

  • Commercial Real Estate Brokers – Ways of Establishing Penetrating Online Marketing

    If you haven’t worked it out yet, online marketing is taking over commercial real estate advertising and property promotion.  Every year there are new things to do and learn as part of property promotion in both sales and leasing.  It is regrettable that many agents and brokers just do the ‘ordinary stuff’ in commercial real…

  • Classic Commercial Real Estate Sales Letters

    In the commercial real estate brokerage today, the classic sales letter will always create opportunity for an agent or broker if the process is put in place successfully and consistently.  It is necessary to understand the logic behind the process, the timing of the letters, and the requirement to do it regularly. It is a…

  • Finding the Right Clients in Commercial Real Estate Brokerage

    In this property market it pays to work with the clients that are open and honest with you.  Secure those clients on an exclusive listing.  You will find all types of clients in the market today.  Those clients that give you an ‘open listing’ are quite likely to be more difficult to deal with; so…

  • Successful Blogging Tips for Commercial Real Estate Brokers

    In commercial real estate brokerage today, the blogging process will help you build market share and professional profile.  That being said, the strategy does require commitment and focus.  It is certainly something that you should carefully consider as part of building your professional image and social media strategy. It is worthwhile noting that this process…

  • Grow Your Principal Selling Position in Commercial Real Estate Brokerage

    In commercial real estate today, the local property market has plenty of competitors chasing your clients and listings.  The clients and prospects that we serve have lots of choices when it comes to the right agent for the right property.  In the end, the client will choose the agent or broker with the best market…