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The Many Direct Benefits of Cold Calling in Commercial Real Estate Brokerage

city buildings at sunrise

When you really understand the commercial real estate market and the brokerage activities in your location, you will fully appreciate that you should be talking to lots of local people in a regular and ongoing way.   The database that you create from the people that you know and talk to regularly will be your pipeline of new business in so many different ways.  (NB – You can get our free commercial real estate course right here)

Whilst some listings will come to you because of the brokerage that you work for, most of the high quality listings will be a direct result of your personal effort and ongoing contact with property owners, investors, and business leaders. 

In those 3 categories of people you will find commissions, listings, and a good degree of property pain.  So how do you get this important business activity underway?  You make lots of cold calls in a regular and ongoing way.

Cold Calling Benefits

The principle and main benefits of cold calling can be best described in this way:

  1. Building you personal profile
  2. Finding new people that need property help locally
  3. Tracking property changes locally
  4. Finding new listings
  5. Keeping up to date with market trends

All of these things fit quite specifically into the business of commercial real estate brokerage.  If you are looking to improve your career in commercial real estate, then look to the strategies and skills in cold calling.  Learn how to make more professional business calls every day in a relevant and logical way across property and business segments in your town or city.

In this audio program, John Highman talks about the real benefits of cold calling and why you could consider it as an important part of your real estate model.

Learn the real and relevant skills behind making more prospecting calls in a positive way each and every working day.

 

 

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Commercial Real Estate Broker Community Involvement Tips

city at night

In commercial real estate brokerage, there are plenty of reasons why you can and should connect with local business leaders and community members specifically and directly.  The need plenty of property help in so many different ways.  (NB – you can get our free commercial real estate coaching program here)

As an agent or a broker specializing in commercial real estate, you can work the property opportunities logically and comprehensively through your local area. You have valuable knowledge, skills, strategies, and information that you can share with the local business community and the business identities.

Specialist property information is always in demand when it comes to leasing, sales, and investments. Package your professional services accordingly.

In this audio program, John Highman talks about the strategies behind connecting with the right people in the right way.