Make no mistake, the commercial real estate industry can be intensely competitive in so many different ways. That being said, most agents and brokers are typically ordinary when it comes to client contact and prospecting activities. The best agents can usually push through the clutter and the competition through deliberate effort and a focus on […]
Tag: personal marketing
In commercial real estate brokerage, there are plenty of pressures on deals and clients. That pressure can lead to frustration and the temptation to ‘loose your cool’. Stay away from the problem. Maintain your professionalism at all times. Your image as an agent or broker is really important locally. In our industry, what goes around, […]
As a commercial real estate agent or broker, you can use a blog as a professional and personal marketing strategy. There are plenty of things that you can write about when it comes to your local area, your town or your city. The blog is something that you can do individually at very low cost. […]
In the commercial real estate brokerage today, the classic sales letter will always create opportunity for an agent or broker if the process is put in place successfully and consistently. It is necessary to understand the logic behind the process, the timing of the letters, and the requirement to do it regularly. It is a […]
In today’s commercial property market, the Internet provides some real marketing solutions for commercial brokers and agents as they promote listed properties and build their personal profile. It is interesting to note that many agents at a personal level fail to fully utilise all the available tools on the Internet; they will commonly promote their […]
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