Commercial Real Estate Online by John Highman

Tag: prospecting letters

  • Specific Ways to Use Prospecting Letters in Commercial Real Estate Brokerage

    I have been using prospecting letters for many years as part of a balanced new business program in commercial real estate. The letters can be used in sales, leasing, or property management; the trick is to make sure your letters are well designed and specific. Finding new clients and getting them to talk to you…

  • Classic Commercial Real Estate Sales Letters

    In the commercial real estate brokerage today, the classic sales letter will always create opportunity for an agent or broker if the process is put in place successfully and consistently.  It is necessary to understand the logic behind the process, the timing of the letters, and the requirement to do it regularly. It is a…

  • Superior Prospecting Letters Really Work

      In commercial real estate brokerage, the use of prospecting letters will help boost your networking and new business efforts.  New clients and listings can be generated by a good prospecting letter system.  That being said, it is not just a matter of sending letters and hoping that results will occur; you need to develop…