I have been using prospecting letters for many years as part of a balanced new business program in commercial real estate. The letters can be used in sales, leasing, or property management; the trick is to make sure your letters are well designed and specific.
Finding new clients and getting them to talk to you can be a very challenging process. In this audio program I share my rules about the direct mail systems that tend to have more success in commercial real estate brokerage.
You can also get more tips like this in our regular eCourse bulletin.