Commercial Real Estate Marketing Tips for Today

In this commercial property market, finding the right listings and marketing them to the correct audience is really critical.  Real estate agents today have an abundance of overpriced and empty properties to sell or lease.  This then says that the best properties will always get the majority of enquiry, and those that are not so good will spend extended time on the market unless the prices are lowered.

When it comes to listing commercial or retail property today the following factors need to be carefully considered and structured into the marketing campaign:

  1. The timing of the marketing campaign needs to be matched to the local area and the business community.  The majority of enquiry always comes from the local area.  One of the highest value tools in the marketing toolbox will be the traditional signboard.  Every property you list should have a signboard placed on the property as soon as possible.
  2. It is better to list a property on an exclusive listing basis.  In this way you are removing the threat of other competition agents interfering with the marketing campaign for taking the listing away from you.  It is normal for commercial listings to be exclusively committed to an agent by the client for a period of three or four months.  If the property has not sold or leased during that time, it is likely that something is wrong and that are marketing package should be revisited.
  3. Every listing is an excuse to talk to business leaders and tenants in the local area.  On that basis prepared brochures for each and every listing that comes on to the market, and take those brochures to the businesses and tenants in close proximity.  As part of that process you should ask the business leaders of their intentions regards property and any future needs or opportunities they may have in changing premises.
  4. Ensure that you have inspected the property comprehensively and then identify any challenges or hurdles that could be a frustration to any tenants or buyers as the case may be, that will be inspecting the premises after the commencement marketing.  Remember that you only have a short window of time to attract new enquiry at the start of a marketing campaign.  This period of time will usually be the first three or four weeks; after this time the property becomes relatively stale on the market.  Strike when the property is fresh and of interest to the local business community.

The marketing of commercial and retail property today is quite specific.  The best real estate agents know how to market property in this tough market.  They simply get involved with the business community and property investors at a local and personal level.  They then drive ongoing contact and relevant information into their database frequently and effectively.

You can get more free tips for commercial real estate agents and realtors at our website

Commercial Property Agents – Some Personal Marketing Strategies for Today

How to prospect for new commercial real estate listingsSome property owners are sensitive to agents promoting themselves, although the reality of the situation is that commercial agents and salespeople have to be well known to be successful and dominate market share.

When you think about it the agents that dominate the market are the most desirable for clients to use and market their property through.  Enquiry is everything when it comes to selling or leasing commercial property.  The agents that are well known are the most likely to have a quality database of good contacts and qualified prospects.

Clients do not want to market their property through some unknown agent.  That is why and how you can show the client that any request for lower fees or commissions is not a part of the agent selection.  If they want to really sell or lease their property fast and obtain the best result then they need the agent that dominates the local area.  Commissions and fees are secondary to that choice.

If the client wants to choose an agent that offers the lowest sale costs and minimal marketing, then let them.  They are not the client that you need; let them waste their own time with the other lesser skilled agents with no or low market share.

To market yourself as a real estate agent specialising in commercial real estate, adopt some of the following ideas into your efforts and prospecting processes:

  1. Get your name on lots of signboards in your territory.  Importantly the signboards should be on quality local properties that create enquiry.
  2. Send letters to all the larger property investors, builders, developers, and business leaders in your area.  As part of that process you will need to make follow up calls so see if you can create some meetings.
  3. Start a personal blog on the internet talking about the properties in your local area.  This helps you with personal profile and will help the search engines rank you higher as the expert for the local area.  To do this you can use the popular blogging platforms such as or
  4. Write and lodge articles on the main internet articles sites such as or to show that you know a lot about the commercial property type and the local area.
  5. Cold call people on a daily basis to arrange meetings with qualified people that have an interest in local property activity.
  6. Speak at industry events or for community groups about property trends in your local area.  They are always looking for good speakers that know about the local area.
  7. Build a database so you can keep in contact with the right people in the property community.

As you continue to market yourself comprehensively through your local area, you will find that leads and opportunities evolve from the most unexpected sources; this will only happen when you market yourself.

You can get more free tips for commercial real estate agents and realtors at our website

How Commercial Real Estate Agents Can Market Property Today

When it comes to the marketing of commercial property today, there is a need to attract the right type of enquiry from the local area. This is where the expertise of the commercial real estate agent becomes fundamentally important to the overall marketing strategy.

The commercial salesperson or agent should have a significant database covering people in the local area who have been well qualified regards their interests in commercial property. So the process of marketing needs to capture the correct people for the relative listing. This is where many agents come unstuck. Where it may have been acceptable to list a property on the Internet and then wait for the enquiry to come in, today we must focus on the targeted market or direct marketing approach.

To attract the right enquiry the direct marketing approach can be a variation of the following:

  • Produce flyers of the exclusive listings that you have on your books then take those flyers to other businesses in the local area. This process will allow you to gather local market intelligence through talking to people.
  • Always get a signboard on each of the properties that you have listed. The number of signboards that you have on local property will help the perception of market domination.
  • Every marketing campaign on each exclusive listing will give you the chance to put more people into your database.
  • Use the internet comprehensively so the listed properties go onto a number of sites that are well recognised for qualit property in your area.
  • Circulate facts about each property listing via email to your selected qualified people in your database.
  • The local newspaper will have some benefit for spreading the word about any property listed but there will be shorter retention time on the value of the newspaper advertising. The internet ranks far higher when it comes to the long life equation of marketing value.

The marketing of commercial and retail property today is more specialised and requires more effort. This is where an experienced salesperson with the right database is far more relevant for the property owner than a ‘newbie’. In a market like this it is easy for an experienced salesperson to win a listing based on the value that they bring the client; gone are the days where you have to discount your commissions. Sell your services from a position of value and relevance to the property challenges that the client has.

If you want more tips for commercial real estate agents you can get them right here at our website