Author: John Highman

  • Internet Marketing Solutions for Commercial Real Estate Brokers

    In today’s commercial property market, the Internet provides some real marketing solutions for commercial brokers and agents as they promote listed properties and build their personal profile. It is interesting to note that many agents at a personal level fail to fully utilise all the available tools on the Internet; they will commonly promote their…

  • Sales Pitch Options to Consider in Commercial Real Estate Brokerage

    To improve your sales pitch in commercial real estate brokerage today, you should have a significant presentation strategy factor to help you connect with your clients and prospects.  In simple terms, you need to believe in yourself, your information, and your capabilities.  Confidence is the key to a top presentation outcome. The confidence that you…

  • Exclusive Listing Strategies in Commercial Real Estate Brokerage

    In commercial real estate and brokerage, the exclusive listings that you convert and create will help you build market share.  Open listings are generally a waste of time and any results that you get from the open listing process will be a process of luck more than anything else. In some markets and with some…

  • Effective Presentation Strategies and Ideas for Commercial Real Estate Brokers

    In commercial real estate agency and brokerage today, you do need to have an effective presentation strategy that connects to the client and encourages them to commit to your listing strategy and approach. Your approach to every listing presentation should be carefully considered and planned to improve your conversions.  Your strategies and recommendations to the…

  • A Territory Sales Plan for Commercial Real Estate Agents Today

    Commercial real estate agents and brokers do need a territory sales plan and a strategy to build market share.  The plan itself needs to be quite specific and allow for ongoing tracking and monitoring.  Without a plan of this nature, it is very difficult to build client contacts and new listings. Here are some clear…

  • Market Leverage Gives Leads in Commercial Real Estate Brokerage

    In commercial real estate you will get a lot of leverage from market intelligence and local property knowledge.  This then says that you really do need to know the things that are going on in your real estate zone or listing patch.  That may be an entire town or a portion of a city. At…

  • Time Management Techniques for Commercial Real Estate Brokers

    In commercial real estate agency and brokerage today it is easy to get lost in doing the mundane and unnecessary tasks that waste time and effort.  If this happens too often you will find that listing numbers and commissions will decline. So what are the most important things that you should do every day?  Try…