Author: John Highman

  • How to Pitch Your Commercial Real Estate Agency Services

    In commercial real estate you will be pitching your services to clients regularly.  Sometimes you will be doing so competitively with other agents chasing the same listing.  The fact of the matter is that you must be prepared for a top listing presentation. You need to convert at least 50% of your presentations to listings. …

  • Negotiation Tips for Commercial Real Estate Agents

    When it comes to selling and leasing commercial or retail property today, buyers and tenants like to have some gain as part of the negotiation.  Expect that it will happen and have your facts and fall-back position ready.  Set the bottom line below which nothing will drop below. Your job is to reach the best…

  • Key Prospecting and Networking Tips for Commercial Real Estate

    In commercial real estate today, the prospecting process is critical to your career.  On that basis, the earlier you start prospecting as part of your daily activities, the more successful you can be over time.  If you neglect your prospecting processes, you are doing yourself a lot of financial damage, and creating a loss of…

  • Direct Mail Strategies for Commercial Real Estate Agents

    In this time of technology and e-mail, the traditional letter is even more effective and powerful as a marketing tool.  Far too many commercial agents rely solely or largely on e-mail as part of their marketing effort.  Develop a direct mail strategy to add to any other marketing activities that you currently undertake. In saying…

  • Commercial Real Estate Agents – Networking Local Businesses for Real Market Opportunity

    When you work in a commercial real estate agency you can get a lot of valuable information from the local business owners.  For this reason they should feature in your cold calling efforts every day. Many agents will focus on just property owners as part of their networking process for new business; whilst that in…

  • Commercial Real Estate Agents – How to Resurrect Old Unsold Listings

    Some commercial property owners start their property marketing campaign with a high price and a poor quality agent.  Some of those clients can also have tried to market their property themselves before the talk to an agent.  Either way they suffer lost time and little enquiry. How many of those clients will tell you that…

  • Commercial Real Estate Agents – Property Inspection Rules You Must Set

    When it comes to listing commercial and retail property today the listing process is perhaps one of the most important things that will have an impact across your entire marketing campaign and property negotiation.  As a commercial real estate agent it is a matter of gathering all the correct information, and preparing the client for…