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brokerage

Commercial Real Estate Brokers – Ways of Establishing Penetrating Online Marketing

If you haven’t worked it out yet, online marketing is taking over commercial real estate advertising and property promotion.  Every year there are new things to do and learn as part of property promotion in both sales and leasing.  It is regrettable that many agents and brokers just do the ‘ordinary stuff’ in commercial real […]

Creating the Best Outcomes in Commercial Real Estate Brokerage

Commercial real estate brokerage can be a highly profitable industry to work within.  In saying that, it can also be a difficult industry if the right people and processes are not applied correctly as part of a plan and targets process. There are some rules skills to develop across sales, leasing, and property management.  There […]

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brokerage

Commercial Real Estate Brokers – Dazzle your Landlords with Perfect and Relevant Monthly Reports and Updates

When you work with commercial property landlords with leasing and or property management requirements, it is essential that you provide comprehensive and detailed monthly reports of property activity and location based leasing movement.  Any quality property should receive such detailed attention and documentary control. What is Impressive Reporting? So you as the specialized commercial property […]

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brokerage

Commercial Real Estate Brokers – Why Reputation is So Important in Your Career

Assess the reputation of your commercial real estate brokerage today as it stands in the current property market.  Also assess your reputation as an agent in the location.  What are the levels of reputation currently? Can things be improved? Trust and reputation are big issues in commercial real estate today.  There are some ‘reputation’ issues […]

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brokerage

Create Some Marketing Suspense in Commercial Real Estate Advertising

When it comes to promoting a commercial property for sale or lease, try to put some suspense and anticipation into the property campaign.  Get away from ‘generically’ marketing, and be very specific in your promotional efforts. Know the Property Look at the property for what it is and the strengths that the property provides over […]

Specific Ways to Use Prospecting Letters in Commercial Real Estate Brokerage

I have been using prospecting letters for many years as part of a balanced new business program in commercial real estate. The letters can be used in sales, leasing, or property management; the trick is to make sure your letters are well designed and specific. Finding new clients and getting them to talk to you […]

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brokerage

Commercial Real Estate Broker – Moving Location or Changing Brokerages is Not Always the Best Idea

Many times I have seen brokers and agents change brokerage and property market location thinking that the change will bring them more opportunity with listings, commissions, and clients. Whilst that can sometimes be the case moving to that new brokerage, do not overlook the issues of personal performance. Many agents and brokers struggle with the […]