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Commercial Real Estate Online Podcast 223 – Sales Topics for Commercial Real Estate Brokers

Its the end of the financial year.  A turning point in the market where some businesses and clients consider property occupancy, leasing, sales, and acquisitions.  Its a good time of year for brokers and agents to get back into the growth phase of what we do.  From now until December 2015 we have clients to call, listings to convert and commissions to raise.

In this podcast I am focusing on Sales related topics to help Brokers and Agents with market share and database growth.

The topics are:

  1. How to systemise the commercial real estate business and why that is a good idea.
  2. What you need to know about simple contact management systems.
  3. How to improve your prospecting efforts for the year ahead.
  4. A 3 stage formula of action for Brokers and Agents this year.

These are commercial real estate audio coaching programs for sales and leasing agents.  You can get more of these files and updates as part of our eCourse right here.

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Commercial Real Estate Snapshot Podcast 216 – Prospecting and New business Tips

This is another podcast for commercial real estate agents and brokers
around the world. In this program John Highman talks about business
generation and the factors that you must understand.

The property market is quite special and John helps you relate to the
more important things that really matter as you strive to get your
business and commissions underway.

It doesn’t matter if you work in sales, leasing, or property
management, there are things to do with prospecting for new business
every day.

There are 3 ways to consider growing your real estate business, so we
have split this audio program into those factors:

1. How to determine the client opportunities of the property market
today.
2. Ways to divide up your real estate market so you can find the new
business opportunities more easily.
3. How you can choose the right marketing mechanisms for real estate
business today.

These are commercial real estate training programs for real estate
agents and brokers around the world.

 

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Commercial Real Estate Training Podcast #198

audio sound mixer and headphones
Tips and ideas for commercial real estate agents

Here are 3 more topics for commercial real estate agents and brokers around the world. 1. How to start a career in commercial real estate brokerage today, 2. How to create a commercial real estate listing kit, 3. How to qualify a tenant in commercial real estate office leasing. These are commercial real estate training programs by John Highman.

 

 

 

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Commercial Real Estate Training Podcast 185

audio sound mixer and headphones
Tips and ideas for commercial real estate agents

 

In this property market there are many things to consider.  In this podcast I have covered 3 issues that are so common across many brokerages.  Here they are:

  • How to structure a commercial real estate property management budget in a large building
  • How to remove negativity from the sales team
  • What you should look for when it comes to results and team performance this year

We are 7 months into the calendar year.  Now is the time to get things really moving so the end of the year finishes with good results.  It doesn’t matter if you work in property sales, leasing or property management, now is a good time to consider and plan important actions that will create results over the next 6 months.  This training audio will help:

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Real Estate Agent – 7 Ways to Spring Clean Your Commercial Real Estate Database

Most commercial real estate agents will have a database.  More often than not the database they have or use will be well out of date and poorly maintained.  With all of this technology around us today you would think that the life of an agent would be easier?

I have seen agent databases that are many thousands of people only to find that most of the contacts are redundant, incorrect, or outdated.  My view is that it is far better to have 600 people that you do know very well, than 5000 people that would not know you from a ‘bar of soap’.  Our industry is built around the strength of relationships; remember that!

So, it’s the time of year where we should talk about refreshing and revitalising your database.  It’s a personal process, and you can’t delegate it to anyone else in your team.  Work your contact list comprehensively so you tap into the future deals in the market.  It’s that simple!

A good real estate database will help an agent do all of the following:

  • Provide leads and opportunities
  • Integrate into automated newsletter systems
  • Give you sources of commissions and listings
  • Allow you to dominate market share or property type
  • Track and measure all client contact

So why do agents let their databases ‘self-implode’?  It’s an interesting question; I think the answer has something to do with a personal lack of focus and not enough time to update the database information.

If there was a ‘golden rule’ in commercial real estate brokerage, it would go something like this:

‘Grow and maintain your database each working day.’

It’s a simple rule to understand; keep your business simple and centre your business on local people and prospects.  Talk to lots of people every day and track your contact processes in your contact database.  Ongoing relevant contact is required.

Here are 7 very good ways to ‘spring clean’ your contact list:

  1. Make 10 calls into your list every day to update contact information.  By calling people you already know you will find ‘changes to circumstances’ and future property needs just waiting to be tapped into.  That’s a very good reason to make calls every day!
  2. Check emails with all of your contacts so you can put them into an auto responder for ease of regular contact (you will need their permission to do that).
  3. Update mobile telephone numbers where possible so you can keep in direct contact when the right property listing comes up.  As part of that process, load all of your contacts into your mobile telephone for convenience of access and a ‘heads up’ when they call you.
  4. Check websites for the business people that you connect with.  You will find changes in information worth talking to them about.
  5. Segment your contacts into VIP’s, Sellers, Buyers, Tenants, Business Owners, and Developers.  Ask them about their property preferences and update your records accordingly.
  6. Ask your VIP clients and regular contacts about property requirements and timing of needs.  Whilst they may not require a property change currently, they are likely to do so in the future.
  7. Integrate your contact list to your social media, blog and your email newsletter.  Keep your communications business like and frequent.  You want to be ‘top of mind’ when your contacts are seeking property change or help.

It is relatively easy to ‘spring clean’ your database and keep it that way.  It just requires a daily process and consistency at agent level.