Commercial Real Estate Online by John Highman

Tag: marketing process

  • Internet Marketing Strategy for Agents

    Internet Marketing Strategy for Agents

    The approach that you take to internet marketing is something to think about. There are many ‘tools’ to the process, so you can make some choices. The most important thing to remember here is that you do not take on too many tools and strategies that can become impossible to use regularly. Regularity in posting…

  • 6 Ways to Get Paid for Commercial Real Estate Marketing

    In commercial real estate brokerage, there is a direct correlation between vendor paid marketing and the inbound inquiry you can generate on listings. NB – Need some ideas?  You can get our commercial real estate brokerage course here. If you are looking to grow your market share and improve the results for your clients, then…

  • How to Make Internet Marketing and Advertising Work in Commercial Brokerage

    The commercial listings that you place on the Internet should be carefully considered and crafted to achieve the best inquiry results possible. The online marketing process is becoming a busier and more complex in most towns or cities; your property marketing cannot be ordinary. (N.B. these ideas are also sent out to regularly to our…

  • The Key Principals of Push and Pull Marketing in Commercial Real Estate

    In commercial real estate brokerage the principles of push and pull marketing are quite special and deliberate. As the broker or the agent working on specialist listings, you need to know exactly how you are pushing people towards your listings and pulling in their interest.  Special strategies apply to sales, leasing, and property management. Understand…

  • Simple Formulas for Successful Direct Marketing in Commercial Real Estate

    Don’t complicate the marketing process in commercial brokerage today.  Keep things simple and get out and about locally among the people that matter.  Our industry is based on personal contact and professional relevance.  If either of those things are lacking in your property business, then you have issues and you will struggle to stand out…

  • How to Use Keywords in Commercial Real Estate Marketing

      When you market a commercial property for sale or lease, you should do so from the perspective of the target market or audience, using the right words and phrases that attract interest and inquiry. (N.B. these ideas are also sent out to regularly to our friends in Commercial Real Estate Online Snapshot to help…

  • Commercial Real Estate Brokers – Establishing Relevance as a Top Agent Locally

    Most agents and brokers that are struggling in the property market today are doing so for the simple reason that they are not ‘relevant’ to the prospects and clients that are looking for property help. Relevance wins property business; the ‘generic approach’ to commercial real estate has little magnetism for pulling in listings or commissions.…