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Podcast 186 for Commercial Real Estate Agents and Brokers
Its the middle of the year and we all have plenty of things to do over the coming 5 months to the end of 2014. Part of this podcast focuses on Goals and Targets; I hope you have been tracking your targets for this year. Now would be a good time to assess the way…
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Develop an Action Plan for Commercial Real Estate Prospecting
When you create an action plan for prospecting in commercial real estate brokerage, you have something to work with that can help you find the right clients and listings. Most prospecting plans require modification and refinement given that most property markets will change throughout the year. The important issue here is that you also change…
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Do You Look Like a Packhorse When You Pitch in Commercial Real Estate Agency?
In commercial real estate agency your sales presentation or pitch should be simple and direct. In saying that I still see so many agents front up to the client’s office for the presentation looking like a ‘pack-horse’ with every conceivable marketing tool imaginable. What a big mistake! Here are a few tips from our main…
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Direct Mail Strategies for Commercial Real Estate Agents
In this time of technology and e-mail, the traditional letter is even more effective and powerful as a marketing tool. Far too many commercial agents rely solely or largely on e-mail as part of their marketing effort. Develop a direct mail strategy to add to any other marketing activities that you currently undertake. In saying…
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Commercial Real Estate Agents – How to Resurrect Old Unsold Listings
Some commercial property owners start their property marketing campaign with a high price and a poor quality agent. Some of those clients can also have tried to market their property themselves before the talk to an agent. Either way they suffer lost time and little enquiry. How many of those clients will tell you that…
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Super-fast Cold Calling Success in Commercial Real Estate
In commercial real estate sales and leasing, you need results when it comes to cold calling. There is no doubt that the cold call prospecting process is a significant part of the business generation system that you should be running. That being said, you still need to get results from your telephone contact processes. Tracking…
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Prospecting Rules for Top Commercial Real Estate Agents
Without a doubt, prospecting is the most important tool in your commercial real estate toolbox. Without a good prospecting model your commissions and listings will flounder. The ‘golden rule’ to establishing a prospecting model is to make it a daily event. You cannot look for new business once per week. When it becomes a central…
Commercial Real Estate Online by John Highman 