Real Estate Sign Jumping is Really Dumb


In the commercial property sales and leasing you get a lot of what we call ‘jumping boards’. In simple terms when you the real estate agent put a sign on the property your competitor agents are going to chase down your client and see if they can grab the listing at the first opportunity.

Ok so it happens and maybe you might have been an offender at some point. The reality is most really good agents will have primed the client before hand to expect such stupidity, and will have told the client to call them once the sign jumping happens.


Sign jumping is unprofessional; rarely will good agents revert to such practices. Good agents would rather spend their time connecting with more prospects and generating quality listings.


Sign jumping is a bit like chasing ambulances. Exclusive listings are the way to protect the listing; the trust and communication you have with the client will keep the other agents at bay.


See what other things you can do in commercial property to protect and improve your market right here

By John Highman

John Highman is an International Commercial Real Estate Author, Conference Speaker, and Broadcaster living in Australia, who shares property investment ideas and information to online audiences Worldwide.