When it comes to an agent inspecting a commercial property with a prospective tenant or buyer, the inspection process has to be specific and planned. It should be planned so that the features of the property are moved to and through. Many agents just don’t do it well or fail to plan the inspection. When you think about it, a standard property will always have good points or features to work with and they will be relative to helping negotiate and close on the sale or lease as the case may be. It just takes planning.
So what do most agents do? They meet the prospect at the property, unlock the door and then take a walk through (with no immediate inspection strategy in mind). The reality is any agent can do that. Make the inspection strategy a key feature of your listing pitch to the client, and use it to help define the selling points of the premises. It is a very powerful tool to develop.
Here is my premise:
- If you are to market a property for sale or lease then you had better figure out the best way to show it
- Create a list of key points that really sell the property and prioritize those key points for the walk through
- Every property inspection should have 4 or 5 points that you can walk to and illustrate to the prospect
Every stage of the commercial property marketing process is something that can be improved. Think about it and make your inspection and negotiation a unique factor of your property pitch and campaign.
You can get more tips on commercial real estate sales and leasing for agents at http://www.commercial-realestate-training.com/
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