Take Control of Your Market

When it comes to agents selling and leasing commercial and retail property it is imperative that you take control of your market. This can become a problem if you are one of many agents servicing the same local area. Too many local agents will dilute the enquiry you can get, and some enquiry will spread across many agents.

On this basis you really only have a small number of alternatives:

  1. Get your signs on as many of your local listings as possible. Signage will give the perception of market dominance.
  2. Ask the person making the property enquiry if they have spoken to other agents and or if they have seen other local property already.
  3. The business community is the foundation of tenant and property activity. Make sure that you are speaking to local businesses each and every day.
  4. Direct marketing on a daily basis is essential so you can meet more people and that will help underpin your levels of enquiry.

Today you find that some agents will fight over the same enquiry or the same listing. That does not have to be the norm; get more involved with your property market and meet with more people. Quite soon you will be generating your own enquiry and your own deals without the threat of other agents competing.

If you want more ideas and coaching material for commercial real estate agents simply visit our website on http://www.commercial-realestate-training.com/

By John Highman

John Highman is an International Commercial Real Estate Author, Conference Speaker, and Broadcaster living in Australia, who shares property investment ideas and information to online audiences Worldwide.