Author: John Highman

  • Heres the Bottom Line on Client Engagement in Commercial Property Listing

    When you pitch and present your brokerage services to a new client in commercial real estate, the connection and engagement process should be well considered before you get to the property meeting. In simple terms you only have a short period of time to capture the interest of the client and move them into and…

  • How to Define a High Performance Sales Team in Commercial Real Estate

    A sales team in commercial real estate brokerage is typically (or should be) a group of like minded sales professionals in control of their market, their clients, the territory and their special property types.  When you look into the team there are special indicators to watch and track as the team gets results in listings,…

  • 6 Ways to Get Paid for Commercial Real Estate Marketing

    In commercial real estate brokerage, there is a direct correlation between vendor paid marketing and the inbound inquiry you can generate on listings. NB – Need some ideas?  You can get our commercial real estate brokerage course here. If you are looking to grow your market share and improve the results for your clients, then…

  • 7 Ways to Get Ahead of the Competition in Commercial Property Leasing

    In commercial real estate leasing, the competition that exists in your property market will very likely be talking to the same very people and businesses that you are.  In saying that, the quality of the connection between agents and businesses or landlords can sometimes be of poor quality, so you have something that you can…

  • How to Create an Opening Statement to Attract Client Attention

    There are many ways to approach a conversation or pitch to a client in commercial real estate brokerage.  Opening statements will help you capture the client interest from the very start. Note, that you can get our regular course for Brokers and Agents right here. Are you prepared to move the client forward?  You can…

  • Methods of Comparing Shopping Centers and Retail Performance

    In retail property today, the typical retail shopping center is something special.  There are factors to understand with tenants, landlords, marketing, income generation, sales, and tenant mix.  You could say that a large retail property with multiple tenancies is a bit like a ‘big ship’ on a journey to a port called ‘Property Performance’. The…

  • How to Discover Clear Market Trends in Commercial Property Leasing

    As you look around your town or city, the property market is always changing.  The landlords and tenants are under flux and change.  You can work with that change. (N.B. these ideas are also sent out to regularly to our friends in Commercial Real Estate Online Snapshot to help amplify brokerage results…. Get your access…