Author: John Highman

  • The Smarter Ways to Track Commercial Brokerage Progress

    Results are everything when it comes to growing your market share and new business activities in commercial real estate brokerage. From that concept, you need to understand how things are changing and improving over time. (N.B. these ideas are also sent out to regularly to our friends in Commercial Real Estate Online Snapshot to help…

  • A Simple 3 Step Plan for Commercial Real Estate Brokerage

    You should not complicate things in commercial real estate.  You can develop a simple 3 step sales and marketing plan for yourself.  Understand your property market and then resolve to improve your personal marketing plan. To help with that I have put some ideas on MP3 audio for brokers and agents new to the industry…

  • Control the Leasing Market and Be Your Own Boss

    In commercial real estate brokerage leasing, there are many things that you can do to improve property performance for the clients that you serve.  Ultimately that means tenant placement and rental improvement. The landlords in your town or city are doing their best to avoid vacancies and or poor tenant mix results.  So that is…

  • Understand the Best Ways to Market a Commercial Property Today

    When it comes to marketing a commercial property for sale, the right choices have to be made based on location, property type, recent levels of inquiry and local demand.  So there are some important factors to look into.  Make the right choices.  Attract the enquiry. Some methods of marketing can be tuned and optimized both…

  • Working the Advantages with Vacant Properties in Commercial Real Estate

    Every commercial property vacancy is an advantage to be seized.  The landlord is likely to be moving through some challenges of rents, occupancy and tenant mix.  You can do something to help, particularly if you know something about rents, lease enquiry, and tenant placement. In this audio I talk about the things that you can…

  • How to Master the Art of Commercial Property Marketing

    When you have spent considerable time in finding a new client or a new property listing, the marketing process starts. To improve your commission and listing conversions over time, you should master the art of marketing and develop the science of professional property promotion. (N.B. these ideas are also sent out to regularly to our…

  • How to Learn from Your Mistakes in Commercial Property Brokerage

    In commercial real estate brokerage, mistakes are common practice as you start to understand who you are working with, what the clients want, and how the deals should be negotiated.  It is a fine balance of activity that you can learn from.  The parties to a transaction, the property ownership structure and the pressures of…