Why Cold Calling is Hard for Salespeople in Commercial Real Estate

So many real estate agents struggle with cold calling as part of their networking and marketing process. They struggle for some very simple reasons:

  • They are not organised to make a good number of calls each day
  • They find excuses to avoid the process
  • They do not like rejection that comes with talking to new people
  • They are simply not organised
  • They do not have the right mindset

Here is a key fact. Cold calling does work and it works well in any property market and economy. It just takes diligence on the part of the salesperson to get the job done. When done well the calling process produces better leads than any other prospecting method in real estate. It helps you find prospects before they go to other agents; less competition is a good thing when it comes to real estate presentations and listing.

If you want to improve your listing opportunity then prospecting in this way is the way to do it. Even in this property tough market where things are challenging, there are still some good buyers of property just waiting for the right opportunity to come their way. Go out and find them!

Confidence and persistence is the key to making more successful cold calls to the right people. Check out some more facts about this prospecting process at

By John Highman

John Highman is an International Commercial Real Estate Author, Conference Speaker, and Broadcaster living in Australia, who shares property investment ideas and information to online audiences Worldwide.