Make Your Real Estate Signboard Trigger Enquiry

Even in today’s economy and slower property market, the traditional signboard placed on property for sale or lease remains the most effective and powerful selling tool you can use in real estate. It attracts more enquiry than anything else including the internet. The signboard is the silent seller and connection point for major enquiry back to the agency and the salesperson.

Every property for sale or lease should have a signboard placed in a prominent position if the circumstances with the seller allow the property to be publically promoted.

For this very reason the signboard has to satisfy a number of key criteria for the agency to be really powerful and effective. Try these to name a few:

  1. Branding colours and layout should be consistent with your agency identity.
  2. Size and placement of the sign should be significant (within legal limits) to be seen from passing traffic
  3. Illumination of the signboard may be a good option if circumstances permit
  4. Put a listing reference on the board that helps the person get more detail from the internet
  5. Email and mobile phone numbers should be prominent on the board.
  6. Photo image of the property on the signboard is sometimes useful
  7. Higher quality signs (steel) are more expensive to create than corflute signs, but they do last longer and are less inclined to be damaged or vandalised

When a signboard is placed on a commercial property it should be supported by an immediate delivery of a flyer to surrounding businesses and property owners in close proximity. It is remarkable how much enquiry can be gained through this simple ‘double barrel’ marketing process.

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By John Highman

John Highman is an International Commercial Real Estate Author, Conference Speaker, and Broadcaster living in Australia, who shares property investment ideas and information to online audiences Worldwide.