After working in the property industry and with commercial and retail property for a very long time I have seen more than a few presentations and pitches from different property people. Some presentations are good but most are just so bad. You have to ask yourself why? Can’t these people get the basics right? Here is a story for you.
The other day I was the recipient of a presentation by a person looking to promote an online video marketing initiative for commercial real estate agents. Now don’t get me wrong; the product was very good and has great use and merit, but the pitch was dreadful. These are the things that went wrong:
- They were not prepared with key displays at their fingertips. This caused them to loose my attention when they took minutes to find what they were looking for.
- They talked too much and asked me very little by way of my opinion or my thoughts. I just sat there in the end and diverted my thoughts to my iPhone.
- They were disorganised and no key theme or concept which carried through the presentation.
- The one sided presentation went on way to long. In the end I just wanted to get out of the room (and I did).
The message here is be prepared and respect the fact that every presentation must connect with the other person in many different ways.
I guess I have very specific thoughts about professionalism and focus in the industry; that comes with experience. If you are going to work in the industry then take time to learn the right way to do things. Improve yourself at every opportunity.
Check out my other training ideas for real estate agents at my website http://www.commercial-realestate-training.com/