Commercial Real Estate Online by John Highman

Author: John Highman

  • Internet Marketing for Commercial Real Estate Agents

    One aspect of commercial real estate marketing that is commonly overlooked or not fully implemented is that of the internet. Most real estate agents use the internet in its basic form for listings and that usually means: Advertising property for sale Advertising property for lease Linking email newsletters to internet listings on the websites Multiple…

  • Marketing Tips for Commercial Real Estate

    When it comes to marketing commercial real estate for sale or for lease, the marketing program recommended by agents has to be well planned and directed at the right target segments. Gone are the days of generic marketing campaigns and wasting the clients money on any old marketing plan; the property market is just too…

  • Commercial Realtors and Agents – Starting the New Year the Right Way

    To all my readers I say ‘Happy New Year, let’s make this 2012 a better year for commercial real estate agents!’ For many of my real estate agents and friends, the last 2 years have been a lot tougher than normal (whatever normal is) in generating listings and commissions. It is in property markets like…

  • Focus is Everything When You Start the Year

    So many commercial realtors and salespeople are about to start a new year in the industry. Now would be a good time to ask this question: Where do you want to be at the end of this coming year in your commercial real estate career? I think most people answering this question would want to…

  • You Have to Do Something to Get the Business

    All too often I hear of salespeople in commercial real estate that do not stay in the industry for very long, or they stay in it long enough to just get through to the next dip in the market, and then they take a holiday for a few years. They may not even come back…

  • Handling Objections in Commercial Real Estate Sales or Leasing

    Objections in the negotiation of commercial or retail property sales or leasing are common place. Everyone will object to something; everyone has to have a win of some type or other. This is where the negotiation skill of the agent or salesperson has significant bearing on the outcome of the transaction. Whether it is in…

  • Third Party Confirmations in Commercial Property Sales

    As the local real estate agent it is quite common when you are selling commercial property, to get to a point where the seller will not negotiate down on price, or accept that the value of their property is less than what they want. More often than not, they will then tell you to get…