Prospecting and Cold Calling Mindset in Commercial Real Estate

This volatility on the global financial markets will create churn in commercial property. Most particularly the property that was purchased about 3 or 4 years ago is now more likely to be stock for refinancing or change. Some property owners in that time frame will be under refinancing pressures. If you are a real estate agent then it pays to consider your prospecting processes and get active right now.

The best way forward as a real estate agent is with a prospecting mindset that comprehensively covers the quality properties and locations in your territory. Whilst property sales are challenging, there are still buyers quietly sitting in the wings who can act in this market.

Prospecting and persistence at the process are elements that make or break a good real estate agent. The more people that you talk to today, the better; you will find those buyers if you try. To add to the process, the essential skills that an agent needs today should include negotiation at all levels of property activity; listing, marketing, inspecting, going to contract, and closing on price.

You can get more detail about cold calling and prospecting right here


By John Highman

John Highman is an International Commercial Real Estate Author, Conference Speaker, and Broadcaster living in Australia, who shares property investment ideas and information to online audiences Worldwide.