In commercial real estate agency today, you can create a ‘checklist’ approach to the property sales process. This procedure can help you be far more effective as an agent with your clients and with the marketing of the property.
In simple terms you can create a ‘sales timetable’ to keep you on track with the most important things relating to the client and the listing. You could say that the approach is a way of keeping you organised on the issues that matter.
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Top agents are quite focused when it comes to clients and listings. The ‘checklist’ approach helps with the focus that you need. Here is a list of items that can be considered and merged by agents into a ‘checklist’ for commercial property sales.
- Finding out all the facts about the market in the local area.
- Understanding the property as it exists today, including improvements, services, and amenities.
- Determining the client’s priorities and requirements when it comes to the sale.
- Presenting and pitching your services in a way that matches the property as it sits in the market.
- Listing the property accurately with due regard for property details and facts. If you make errors here, they will come back to ‘haunt’ you later.
- Determining your services to be provided to the client and the property could be very relevant. You may need to market the property in a particular way. Make the right choices.
- Protecting your commissions with a legally enforceable and correct agents appointment
- Getting vendor paid marketing funds to promote the property to the market
- Choosing the best method of sale to generate inspections and enquiries
- Resolving property issues and presentational factors in preparation for marketing
- Creating a relevant and high level marketing strategy
- Planning the best ways to inspect the property
- Releasing the property to the market
- Direct marketing of the property to qualified buyers in your database
- Tracking incoming property enquiry
- Taking inspections to and around the property
- Resolving questions and issues that potential buyers may have with the property
- Negotiating accurately and effectively between the parties
- Getting offers on a contract in a legally correct and accurate way
- Closing on the offer between the seller and the buyer
- Moving the property transaction toward settlement.
- Satisfying any subject to provisions relating to the contract
- Settlement satisfaction in accordance with the client’s instructions and the contract of sale.
- Asking for referral business
- Keeping in close contact with your clients after the initial transaction is completed.
When you look at the list, it is easy to see why we are specialists in our industry. We can provide real value to the clients that we serve.
You can get more tips and ideas for Commercial Real Estate Agents at our main website right here.