In commercial real estate today the top agents for a location are recognised as the industry specialists and local authorities in both sales and leasing when it comes to particular property types. Those top agents provide exceptional value for the clients that they serve. It is a deliberate marketing position on their part. How would you compare on this assessment?
Fact and Not Experiment
Real estate marketing today in both sales and leasing is not an experiment. It is a deliberate and definite process of investigation and research to attract targeted inquiry and achieve the best possible outcomes in either property price or rental. Time on market also has something to do with the results achieved.
So these three things all come together here, and those things are part of preparing for promotion of the property. An agent of authority knows how to achieve results.
So how can you show that you are the complete authority and property specialist? What can you do to lift your profile above that of your competitors? The simple answer is that you should develop some definite local area marketing strategies and build your profile at each and every opportunity in a professional way.
Here are some ideas to help you establish a real authority status as the top agent for your location:
- Administration – Make it easy for your clients to move through their property challenge. The communication and administrative processes for the client should be crafted with that in mind. Some clients have little or no understanding of just what happens in the sale or leasing process. They are under stress, and you can help resolve that. Make it simple and keep them on track in the sale or leasing process.
- Track record – When you achieve a result in a sale or lease situation, tell the local area and the people in it about the results achieved. Do that with case studies, emails, social media, and editorials. You can also publish articles on the article directories of interesting topics for a location.
- Market share – Be seen as the agent of specialization for the location. Work in a zone and with certain property types; that precinct focus will help you with boosting personal branding and marketing. The agents that win the majority of the listings are those that can show that they dominate market share.
- Established presence – Your coverage of both online and offline marketing will help you with your market presence. How can you do the promotional things with care and consideration? Focus on signboards for exclusive listings, and also online adverts of a dominance for a location. Be seen in the market place.
Are you ready to show the people of the property market that you are the best professional solution? Use these ideas to do just that.
(N.B. these ideas are also sent out to regularly to our friends in Commercial Real Estate Online Snapshot to help amplify brokerage results…. Get your access here)