Author: John Highman

  • The Important Advantages of Knowing Your Commercial Real Estate Market

    In commercial real estate brokerage there are plenty of things happening in most property markets in a continuous way. Businesses are looking to change or relocate their activities to improve corporate performance and income generation; property investors are looking to expand or change investment portfolios. On that basis there are some good things for every…

  • Lead Generation Techniques in Commercial Real Estate Brokerage

    Lead generation in commercial real estate remains a special process for brokers and agents.   There are things to consider as you work with a variety of clients, be they investors or business owners. (N.B. these audios are also sent out to regularly to our friends in Commercial Real Estate Online Snapshot to help amplify brokerage…

  • Brand Marketing Strategy in Commercial Real Estate Brokerage

    Do you want to lift your brand locally in commercial real estate sales?  You will need a plan to achieve that.  Each day you can then take more steps towards the top agent status that you require.   Why is a brand so important in commercial real estate brokerage today?  Well, the fact of the…

  • Questions that Clients and Prospects Always Ask Commercial Real Estate Brokers

    Are you prepared to answer the most common questions in commercial real estate brokerage?  The answers that you provide to those questions will make or break your listing opportunities or deal momentum. The property market is constantly changing, and the questions that people put to you will be largely a reflection of market conditions and…

  • The 7 Best Ways to Market and Sell Your Commercial Brokerage Services

    In commercial real estate brokerage, you should have a plan and a strategy that applies to selling your services and your ideas. That plan should be personally implemented on a daily basis. In that way you will be attracting more people to your ideas and your professional skills. (N.B. these ideas are also sent out…

  • How to Cash in on Investor Clients and Their Interests in Commercial Property

    Investor clients are always active in commercial real estate and property.  The same focus happens in most major cities around the world. Some investors will be changing assets frequently as the property market allows; capital gains can be tapped into through timing and choice of the right property types in the better locations. That is…

  • How to Make Cold Calling Easier and More Successful

    Cold calling remains a frustration for many salespeople.  Commercial real estate brokerage is no exception.   The fact of the matter is that when you get the process of direct calling and database management under control, it gets a lot easier in connecting with new people and growing a valuable list of clients and prospects to…