Secrets to Dominating Your Market as a Commercial Real Estate Agent

As a real estate agent myself of many years, I hear the words ‘territory domination’ used in many ways. Every experienced sales person and agent wants to dominate their territory and the competition agents in the area. So what does it mean?  You can check out some of my thoughts below and also at http://www.commercial-realestate-training.com/

Here are a few things that it means to me:

  1. Getting a greater share than anyone else in quality enquiry for property to buy or rent
  2. Having more landlords coming to you to rent or lease their property
  3. Having more sellers coming to you to sell their commercial real estate
  4. Having the best quality listings in the local area on your books to sell or rent
  5. Having no problem at all in converting new business to exclusive listings of a reasonable length of time
  6. Attracting other agents unsold or unrented listings to you for a fresh listing
  7. Having the best salespeople with other agents ring you up to look for a job

Every agent would like most of these facts and events in their business. So just how do you get to the pinnacle of territory domination as a real estate agent? After working with the top agencies and with some great people over the years I have set some rules or secrets to the process:

  • Work hard personally at prospecting each and every day in your business
  • Get as many quality signs into your territory as possible on good quality listings
  • Service your listings with great attention to detail and target market every single listing
  • Monitor your marketing efforts so you know what works and what doesn’t
  • Use the internet as a massive marketing tool and keep abreast of the changes and systems evolving from it
  • Send out success letters to property owners and businesses around every property you sell or lease
  • Concentrate on two markets of people, the business owners and leaders, and the property owners and investors. Both of them will give you significant opportunity
  • Set up a constant contact process of keeping in touch every 90 days with prospects so you are top of mind.
  • Be honest, trustworthy, knowledgeable, and skilful in your commercial real estate talents

Great salespeople create great market share. Start working on these things right now.  Great salespeople take control of their own destiny.

Author: John Highman

Commercial Real Estate Broker, Coach, Speaker, Author, Broadcaster.