When you work in commercial property sales you will soon know the pressures of the day, the listings that you work with, your clients, and the prevailing property market. There are lots of things that can distract or divert you into many different activities. That diversion can lead to a loss of listing opportunity and ultimately commissions.
(NB – You can get our free commercial real estate tips and ideas right here)
In investment sales your main focus should always be on:
- Prospecting for new business
- Database management
- Clients currently served
- Listings on your books now
- Marketing activities
- Taking inquiries
- Inspections of listings
- Negotiations of property offers
- Documentation of listings, sales, and contracts
- Followup of transactions
You could add other items to this list given your location and client base. The fact of the matter is that you will always be busy in commercial real estate brokerage. There are plenty of things to do. Systems and factors of focus will help you get through the working day and the week. Always track your progress in what you are doing, so you can see where improvements are required.
In this audio program, John Highman talks about setting the right priorities in your real estate business and how that will help you with sales and listing results.